Simple Analytics

Simple Analytics is a privacy-first web analytics alternative to Google Analytics, with traffic data, no cookies, no consent banners, and no personal data.

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Overview

Simple Analytics is a privacy-first web analytics product for teams that want website traffic data without cookies, consent banners, or personal-data collection. The homepage positions it as an alternative to Google Analytics, while the pricing page describes both a self-serve dashboard and an enterprise setup.

The product’s core purpose is to close the gap created when tracking depends on consent. The site says that many analytics tools only measure visitors who accept tracking, whereas Simple Analytics is designed to count all traffic using data collection that works without consent and stays within the privacy constraints the site describes.

Features

Privacy-first analytics

Simple Analytics is positioned as a privacy-first web analytics product that does not use cookies or require consent banners, and the site says it only collects non-personal data.

Traffic recovery

The product is designed to capture visits that are often missed by consent-based tools, including traffic affected by rejected consent requests and ad-blockers.

Simple dashboard

The self-serve plan is built around a one-page dashboard with no configuration, so teams can review traffic quickly without setting up complex reports.

Works with existing analytics

The pricing page says the product can run alongside GA4, Adobe Analytics, or an existing analytics setup, letting teams compare outputs instead of replacing their current stack outright.

Exports and team reporting

Enterprise customers can export raw data to warehouses, Looker Studio, or BI tools, and can create filtered views for different teams, brands, or sites.

Enterprise controls

The enterprise plan adds operational features such as single sign-on, role-based access, support for security and procurement review, manual invoicing, and vendor onboarding.

Use cases

Privacy-first website measurement
Teams that want website analytics without asking for consent can use Simple Analytics to collect traffic data without cookies or consent banners.
Supplementing an existing stack
Organizations that already use GA4 or another analytics system can run Simple Analytics alongside it to compare what each tool captures and recover traffic that consent-based tools miss.
Segmented reporting for teams
Agencies, brands, and multi-site teams can use the enterprise reporting features to create filtered views for different clients, brands, or sites.
Downstream analytics workflows
Companies that need raw data in external tools can export data to warehouses, Looker Studio, or BI systems for downstream analysis and reporting.
Enterprise procurement and governance
Businesses with procurement, security, or access-control requirements can use enterprise features such as single sign-on, role-based access, contract reviews, and manual invoicing.

Pros and Cons

Pros

Works without cookies or consent banners, which removes a major source of missing traffic in consent-driven setups.
The site says it only collects non-personal data and does not track users across sessions or devices.
The product can be used alongside existing analytics tools instead of forcing a full migration.
The pricing page offers a free forever plan plus a 14-day trial for exploration before committing to paid usage.
Enterprise options cover common operational needs such as access control, procurement review, invoicing, and support.

Cons

The free plan is limited to 30 days of history, so longer-term retention requires a paid plan.
The site is light on public detail about integrations beyond GA4, Adobe Analytics, Looker Studio, warehouses, and BI tools mentioned on the pricing page.

FAQ

Does Simple Analytics offer a free plan or trial?

Yes. The pricing page says you can start with a 14-day free trial and then continue on a paid plan or downgrade to the free plan to keep using Simple Analytics free forever, with the free plan limited to 30 days of history.

Is Simple Analytics GDPR compliant?

The pricing page states that Simple Analytics is 100% GDPR compliant and that it processes non-personal data only, which the site says supports compliance with GDPR, the ePrivacy Directive, the UK GDPR, and the PECT.

Can it work alongside other analytics tools?

The site says the enterprise setup can run alongside GA4, Adobe Analytics, or an existing analytics stack, and can export raw data to warehouses, Looker Studio, or BI tools.

What problem is Simple Analytics designed to solve?

The homepage and pricing page both emphasize that the product works without cookies or consent banners and is designed to capture traffic that other tools may miss when consent is denied or ad-blockers are active.

What does the enterprise offering include?

The pricing page says enterprise capabilities include single sign-on, role-based access, contract reviews, priority support, vendor onboarding, manual invoicing, a data proxy, and SOC 2 compliance support.

Quick Facts

Category: Web analytics
Primary use: Privacy-first website traffic measurement
Platform: Web app
Pricing: Free forever plan, 14-day trial, paid plans, and enterprise sales flow
Source domain: simpleanalytics.com
Ownership: EU-owned, Amsterdam HQ