Popl

Popl is an in-person GTM platform for event lead capture, enrichment, and CRM sync. It serves teams running conferences and activations, and also offers a digital business card option for individuals.

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Overview

Popl is an in-person go-to-market platform focused on lead capture for events, conferences, and activations. Its core workflow combines badge scanning, lead capture, data enrichment, and CRM sync so teams can turn event interactions into records they can follow up on and measure.

The product pages position Popl as a tool for both teams and individuals, with a team offering that includes event lead capture and digital business cards. The platform is described as AI-native and centered on reducing manual data entry, making event follow-up faster and more consistent.

Core features

Universal badge scanning

Scan event badges at conferences and activations with a universal scanner designed to work across events, then move captured leads into a structured workflow.

Event lead capture workflow

Capture leads in seconds and standardize how teams collect contact information at events, reducing manual entry and spreadsheet handling.

AI data enrichment

Automatically enrich captured records with contact and company data; the pricing page describes this as verified data enrichment and the product page describes AI-powered enrichment.

CRM and calendar sync

Send captured leads into your CRM and connect calendars through self-serve integrations. The event lead capture page also states that Popl syncs leads instantly to the CRM.

Campaigns and qualifying questions

Create event campaigns and qualifying questions so teams can collect the same information at every event and compare results more easily.

Digital business cards

Use digital business cards alongside event capture, with separate pricing-page mention of digital business cards for teams and a solo app for individuals.

Common use cases

Conference lead capture
At conferences and trade shows, teams can scan attendee badges, capture lead details quickly, and push records into their CRM without rekeying data later.
List enrichment for event programs
Marketing and demand generation teams can enrich conference lists automatically so they spend less time cleaning spreadsheets and more time qualifying follow-up.
Post-event sales follow-up
Sales teams can use the captured and enriched records to route timely follow-up after in-person meetings, with CRM sync keeping the handoff centralized.
Standardized team workflows
Event and field marketing teams can standardize questions and campaigns across activations to make event performance easier to compare.
Solo networking
Individuals who only need a digital business card can use Popl’s solo app instead of the team lead capture setup.

Pros and Cons

Pros

Supports a complete event workflow from badge scan to CRM sync.
Includes AI-native and verified data enrichment on the pricing page.
Offers team onboarding, training, and dedicated CSM support.
Can be used for both team deployments and a solo digital business card app.

Cons

The source pages do not list specific CRM names beyond a HubSpot mention, so exact integration coverage is only partially documented here.
Pricing is presented as a request-pricing flow rather than a published rate, so buyers need to contact sales for full commercial details.

FAQ

What does Popl do?

Popl is used to capture event leads, enrich contact data, and sync those leads to a CRM. The source pages also show it supports digital business cards for individuals and teams.

What is included in Popl’s team offering?

The pricing page says plans include unlimited events and conferences, AI-native Universal Badge Scanner, verified contact and company data enrichment, event campaigns and qualifying questions, self-serve CRM and calendar integrations, SOC 2 Type 2 enterprise-grade security, dedicated CSM onboarding and support, and digital business cards for your team.

How does a team get started with Popl?

Popl’s event lead capture flow is designed for team use, with onboarding, team training, campaign setup, integration setup, first-event capture, and ROI review described on the pricing page.

What integrations does Popl support?

The source highlights CRM and calendar integrations, and the event lead capture page says Popl syncs leads to your CRM. A HubSpot-specific badge on the event lead capture page shows it is installed on HubSpot.

Is Popl only for teams?

The source does not list hard limits, but it does say Popl offers plans for both teams and individuals, and separate pages describe event lead capture and digital business cards as different entry points.