Ketch

Ketch is enterprise data privacy management software for consent, DSRs, data mapping, risk assessments, and marketing preference management.

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Overview

Ketch is enterprise data privacy management software for consent, DSARs, data mapping, risk assessments, and marketing preference management. The product is positioned for organizations that need to keep data permissioned and support privacy and AI-related governance work.

The platform combines visitor-facing privacy experiences with workflow automation and data discovery. Ketch says it can help teams automate DSR handling, map personal data, scan trackers, manage privacy and AI policy templates, and connect consent or preference decisions across data systems.

Key capabilities

Consent management and preference experiences

Build consent banners, privacy preference centers, and other visitor-facing experiences with customizable templates and no-code customization options.

DSR automation

Automate data subject request intake and fulfillment with drag-and-drop workflow design, task automation, queue monitoring, and routing logic.

Data mapping and discovery

Discover and classify personal data across systems with always-on scanning, AI-powered discovery, and visual mapping to support ROPA creation.

Risk assessment workflows

Create privacy risk assessments using customizable templates for DPIAs, PIAs, and TIAs, with collaboration tools for working across teams.

Marketing preference management

Capture and manage first-party marketing preferences and enforce them across the data ecosystem alongside privacy choices.

Integrations and orchestration

Connect privacy workflows to other tools through APIs, webhooks, and integrations, with the site describing pre-built APIs for 1,000+ systems, apps, and models.

Common use cases

Consent and preference management
Manage cookie banners, privacy preference centers, and consent records for websites and apps, then connect those decisions to downstream systems.
DSR operations
Route incoming access, deletion, or correction requests through structured workflows with verification, task automation, and status tracking.
Data discovery and mapping
Discover personal data across systems, classify trackers and tags, and build a visual map for ROPA work and ongoing governance.
Privacy risk assessments
Prepare DPIAs, PIAs, or TIAs with templates and in-platform collaboration, using mapped data to pre-populate system context where available.
Marketing preference governance
Capture and enforce communication preferences for marketing programs while keeping them aligned with privacy choices across the data ecosystem.

Pros and Cons

Pros

Covers multiple privacy workflows in one platform, including consent, DSRs, mapping, assessments, and preference management.
Includes workflow automation tools such as drag-and-drop builders, routing logic, task automation, and queue tracking.
Provides templates for major privacy and AI regulations, which can reduce setup work for common compliance programs.
Offers integration and API support for connecting privacy decisions to broader data systems.
Has a pricing entry point with a free plan, making it possible to evaluate basic consent management without starting with a sales-led plan.

Cons

The source does not provide a full integration inventory, so the breadth of specific connectors is unclear from the collected text alone.
Plan details are partly gated by marketing summaries, so feature availability can vary by tier and may require a quote or demo for confirmation.
The site provides limited implementation detail for some workflows, so teams may need to evaluate fit for their specific privacy operations.

FAQ

What is Ketch used for?

Ketch is designed for enterprises and privacy teams that need software for consent management, data subject requests, data mapping, risk assessments, and marketing preference management. The site also positions it for AI-ready data governance and global privacy compliance.

What capabilities are included in the platform?

The source states that Ketch includes customizable banners and experiences, privacy policy templates, consent record storage, tracker scanning, tag orchestration, DSR automation, data mapping, risk assessments, and marketing preference management. The exact mix depends on the plan.

How is Ketch priced?

The pricing page shows a free plan, a Starter plan at $150 per month, a Plus plan from $499 per month billed annually, and a Pro plan with custom pricing. Plans are organized by monthly unique visitors and feature scope.

Does Ketch support privacy regulations like GDPR and CCPA?

Ketch says it offers pre-built templates for major privacy and AI regulations, including GDPR and CCPA/CPRA, and supports location-aware experiences for laws in different regions.

How does Ketch connect to other systems?

The site says Ketch provides pre-built APIs with 1,000+ systems, apps, and models, plus data system integrations and webhooks for workflows. It also highlights onboarding support and live onboarding calls on higher plans.

Quick Facts

Category: Enterprise data privacy management software
Primary use: Consent, DSRs, data mapping, assessments, and preference management
Pricing model: Free plan, fixed-price plans, and custom pricing
Pricing page: Free, Starter, Plus, and Pro plans
Integrations: Pre-built APIs with 1,000+ systems, apps, and models