Interact

Interact is a quiz builder for lead generation, product recommendations and customer engagement. Monthly and yearly plans include a 14-day free trial.

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Overview

Interact is a quiz builder for businesses that want to turn website traffic into leads through personalized quizzes. The homepage positions it as a quiz maker with an industry-leading 40% average conversion rate and says it has been serving customers since 2014.

The product is aimed at lead generation, product recommendations, audience segmentation, and customer support. The site also shows examples from coaches, creators, service providers, e-commerce brands, enterprise teams, and education businesses.

Features

Branching Logic

Create quizzes with branching logic so respondents can see different questions based on how they answer, which helps tailor the experience to each visitor.

Custom Design and Branding

Customize quiz design to match your brand, and on higher plans remove Interact branding from the experience.

Result Pages and Redirects

Send quiz takers to result page calls to action or redirect them to your own landing pages, depending on the path you want them to take after completion.

Marketing Integrations

Connect quiz leads to email and marketing platforms so responses can flow into tools such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, and Zapier.

Analytics and Conversion Tracking

Track performance with basic or advanced analytics, and use conversion tracking to see where quiz takers are coming from through Google Analytics.

Plan-Based Usage Controls

Manage account usage with plan-based limits for email leads, quiz count, and team members, which vary by tier.

Use Cases

Lead Magnet Quizzes
Use Interact to turn top-of-funnel traffic into email subscribers by offering a quiz that matches visitor intent and captures leads before they leave the site.
Recommendations for E-Commerce and Services
Build product or service recommendation quizzes that guide shoppers to the right offer based on their answers and preferences.
Audience Segmentation and Assessment
Create assessment-style quizzes that help prospects identify their starting point, making it easier to segment audiences and route them to the next step.
Customer Support Guidance
Use a quiz to answer common customer questions in a structured way when a human reply is not practical in real time.

Pros and Cons

Pros

Supports personalized quizzes for lead generation, product recommendations, segmentation, and customer support.
Includes branching logic, custom design, result page CTAs, and landing page redirects.
Offers integrations with widely used email, CRM, and marketing tools.
Provides analytics and conversion tracking to help measure quiz performance.
Shows multiple customer examples and use cases across business types.

Cons

The pricing page indicates plan limits and feature differences, but the full pricing detail is not fully visible in the provided source text.
The source does not provide a complete feature list or full setup workflow, so some capabilities remain unspecified.

FAQ

What is Interact used for?

Interact is a quiz maker that helps businesses create personalized quizzes for lead generation, product recommendations, and customer engagement. The site also shows quizzes being used for audience segmentation and customer support workflows.

Does Interact offer a free trial?

The pricing page shows monthly and yearly billing with a 14-day free trial. Plans are presented as Lite, Growth, and Pro, with higher tiers adding more leads, quizzes, users, branding controls, and integrations.

Which tools does Interact integrate with?

Yes. The plans page lists integrations with email and marketing tools, including ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, Kit, dotdigital, Drip, Flodesk, GetResponse, GoHighLevel, Kartra, Klaviyo, Mailchimp, MailerLite, SendGrid, Thinkific, Zapier, HubSpot, Infusionsoft, Maropost, and Ontraport.

What features are included in the quiz workflow?

The site highlights branching logic, custom design, conversion tracking, and analytics as part of the quiz-building workflow. It also supports result page CTAs and landing page redirects.