Infinite Analytics

Infinite Analytics is an AI-based consumer analytics company powering SherlockAI for audience discovery, mapping and campaign activation with first-party data.

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Overview

Infinite Analytics is an AI-based consumer analytics company whose SherlockAI platform helps businesses identify and understand their true audiences. The company describes OMNIA as the world’s only real-world consumer behavior graph and positions the platform as a way to move from fragmented data to audience intelligence that can inform marketing decisions.

The site presents SherlockAI as a full marketing workflow tool: users can establish briefs, discover and map audiences, push audiences to digital platforms, and then activate, monitor, and optimize campaigns. It also highlights first-party data support, a Watson assistant for reports and questions, and privacy-by-design handling with anonymized, aggregated analysis.

Features

Brief and objective setup

Build briefs and define core objectives before moving into audience discovery, so teams can structure the work around a specific marketing goal.

Audience discovery and mapping

Discover, identify, and map audiences as part of the platform workflow, helping teams move from a general market view to a defined audience set.

Audience activation workflow

Push audience segments to digital platforms for downstream activation, connecting analysis to campaign execution.

Campaign monitoring and optimization

Activate, monitor, and optimize campaigns within the platform journey, so teams can treat insights and execution as one workflow.

Watson assistant

Use Watson to build reports, explore possibilities, and answer questions, which supports exploratory analysis and reporting tasks.

OMNIA knowledge graph and dataset layering

Combine first-party data with more than 40 datasets, and view people, places, behaviors, and occasions through the OMNIA knowledge graph.

Use Cases

Campaign planning and audience definition
A marketing team can start with a campaign brief, define the objective, and use the platform to identify the audience segments that matter before spending on activation.
Audience enrichment with first-party data
Teams with multiple data sources can combine first-party data with OMNIA’s synthesized datasets to generate a more specific view of audiences, behaviors, and contexts.
Activation and campaign optimization
A team can push selected audiences to digital platforms and continue inside SherlockAI to monitor performance and adjust campaigns after launch.
Reporting and exploratory analysis
Analysts can use Watson to build reports, explore possibilities, and answer questions without leaving the broader audience intelligence workflow.

Pros and Cons

Pros

Covers the audience workflow from definition through campaign optimization.
Combines first-party data with 40+ synthesized datasets.
Provides a knowledge-graph-based view of people, places, behaviors, and occasions.
States that analyses are anonymized and aggregated, with no PII used.
Offers a support contact path and a named email address.

Cons

The pricing page does not provide public pricing details and instead returns a 404-style message, so buyers may need to contact the company directly.
The site does not publish a detailed integrations list or deployment documentation on the pages reviewed.

FAQ

What does SherlockAI help teams do?

SherlockAI is described as an AI platform for consumer analytics and audience intelligence. It helps teams define audiences, map them, push them to digital platforms, and then activate, monitor, and optimize campaigns.

How is SherlockAI used in practice?

The site says SherlockAI supports the full marketing journey: establishing briefs and core objectives, discovering and identifying audiences, pushing audiences to digital platforms, and activating and optimizing campaigns.

What data does SherlockAI use?

The platform page describes OMNIA as a knowledge graph built from 40+ synthesized datasets and says analyses are anonymized and aggregated with no personally identifiable information (PII) used.

How can users contact support?

The support page provides a contact form and lists support@infiniteanalytics.com as a direct email address for messages.