Decode by Entropik

Decode by Entropik is a human insights platform for consumer and UX research teams, combining AI moderation, emotion AI, eye-gaze signals, creative testing, and qualitative synthesis.

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Human insights platform for research teams

Decode by Entropik is a human insights platform for consumer research and UX research. It combines AI Moderator, consumer insights, user research, AI creative insights, and an insights hub so teams can study behavior, emotions, attention, and feedback in one system.

The site positions Decode for workflows such as concept testing, prototype testing, shopper insights, qualitative interviews, and creative testing. Its core purpose is to help teams validate ideas, understand what people feel and do, and move from research to decisions more quickly.

Core capabilities

AI-moderated research

Run automated, human-like qualitative conversations across text, audio, and interviews using Decode's AI Moderator and Behaviour and Emotion Intelligence.

User research with attention signals

Use webcam-powered eye tracking and emotion AI to identify user friction and confusion without additional hardware.

AI creative insights

Test creative variations before launch with Neuro AI to estimate attention, emotion, recall, and conversion impact.

Consumer insights workflows

Study consumer behavior with emotion AI and predictive analytics for concept testing, shopper insights, and media or ad testing.

Qualitative synthesis

Turn interviews and video feedback into structured themes, sentiment, and evidence with AI-assisted qualitative analysis.

Integrations and panel support

Connect Decode to panels and workflow tools such as Cint, Dynata, Respondent, Prolific, Figma, Slack, Google Drive, WebEx, and Zoom.

Common use cases

Concept testing
Validate product concepts, service ideas, or early innovations with AI-assisted analysis that helps teams understand whether an idea resonates before committing to development.
UX and prototype testing
Observe how participants interact with prototypes, websites, or apps using moderated and unmoderated sessions that surface friction, confusion, and task drop-off.
Creative and ad testing
Study ads, creative concepts, and packaging variants with predictive attention and emotion analysis to compare options before launch.
Shopper insights
Run shopper research to examine shelf visibility, packaging design, planogram options, and in-store flow, then use attention-focused outputs to inform retail decisions.
Qualitative research
Turn interviews, focus groups, and discussion-guide-based studies into structured qualitative findings with AI-assisted theme extraction and evidence capture.

Pros and Cons

Pros

Covers both consumer research and UX research in one platform.
Includes AI Moderator, Emotion AI, and eye-gaze signals in the product set.
Supports both moderated and unmoderated research workflows.
Offers a free Core Access tier and an Enterprise option for larger teams.
Lists multiple panel and collaboration integrations.

Cons

The published material does not provide a full technical specification for every module or workflow.
Some integrations and features are marked as coming soon, so availability may vary by tool or use case.
Detailed enterprise controls and platform limits are only partially visible in the public pages.

FAQ

What is Decode used for?

Decode offers AI-powered consumer and UX research workflows, so teams can use it for concept testing, prototype testing, user research, consumer insights, and creative testing from one platform.

Does Decode have a free plan?

The pricing page shows a free Core Access plan and an Enterprise plan that requires contacting sales. Core Access includes a limited number of responses, studies, and features, while Enterprise adds broader module access, integrations, and governance controls.

What kinds of research workflows does Decode support?

Decode is presented as a unified platform for consumer insights, user research, AI creative insights, and an insights hub. The site also highlights AI Moderator, Emotion AI, eye-gaze analytics, and panel integrations.

Which tools can Decode integrate with?

The integration page lists connections with collaboration tools and panels such as WebEx, Zoom, Cint, Dynata, Respondent, Prolific, Figma, Slack, Google Drive, and Toluna, with some integrations marked as coming soon.

How does Decode compare with other research platforms?

The pricing page includes a comparison between Decode and competitors, which suggests it is positioned as an alternative to other consumer research, UX, and creative-testing tools. The published material does not provide a complete feature-by-feature independent benchmark.

Quick Facts

Category: Human insights platform
Primary users: Consumer research, UX, marketing, product, and design teams
Main modules: AI Moderator, Consumer Insights, User Research, AI Creative Insights, Insights Hub
Pricing shape: Free Core Access plan plus Enterprise plan with contact sales
Integrations: Panels and tools including Cint, Dynata, Respondent, Prolific, Figma, Slack, Google Drive, WebEx, and Zoom
Source domain: entropik.io