ASO.dev

ASO.dev is an App Store optimization tool for iOS teams, with Google Play support for keyword research, metadata editing, localization, reviews, and release management.

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Overview

ASO.dev is an App Store optimization platform for iOS teams that also supports connected workflows for Google Play. It combines keyword research, metadata editing, localization, screenshots, reviews, pricing, and release tasks in one product.

The site presents ASO.dev as a tool for both classic ASO work and automation through App Store Connect API or Google Play API. That means users can either research keywords and competitors without connecting accounts, or connect store APIs to update metadata and manage store operations directly.

Features

Keyword intelligence

Track keyword positions, competitor keywords, ranking history, and related search metrics to support ASO research and ongoing monitoring.

Smart metadata management

Edit App Store Connect metadata with smart suggestions, length checks, previewing, rollback, and bulk changes across localizations.

Store operations and release assets

Manage screenshots, pricing, subscriptions, in-app purchases, introductory offers, product page optimization, and custom product pages from connected workflows.

Review management

Handle reviews with translation and AI-assisted replies, plus review submission history and related workflow tools.

Localization workflow

Work with cross-localization tables, locale-specific text, and bulk translation to adapt listings across markets.

Apple Ads insights

Use Apple Ads intelligence to inspect ad keywords, creatives, share of voice, and auction insights where the plan includes it.

Use Cases

Keyword research and rank tracking
Research keywords, compare competitor visibility, and track rankings over time when planning an ASO strategy or reviewing ongoing performance.
Release and listing management
Update metadata, pricing, screenshots, and localized text directly through connected store workflows for launches and routine maintenance.
Localization at scale
Adapt titles, subtitles, keywords, and translated copy across multiple locales using the cross-localization table and bulk editing tools.
Review handling
Monitor and reply to app reviews with translation or AI assistance, especially when handling feedback in multiple languages.
Apple Ads analysis
Review competitor ads, creatives, share of voice, and auction positions when running Apple Search Ads work.

Pros and Cons

Pros

Combines ASO research with connected store operations in one product.
Supports both classic ASO workflows and API-connected automation.
Offers bulk tools for metadata, screenshots, localization, and pricing changes.
Includes review handling and translation workflows.
Covers both App Store and Google Play tasks in the pricing and feature set.

Cons

Some advanced ASO analytics and Apple Ads features are reserved for higher-priced plans.
The site notes that some keyword and ranking views have limited history on lower tiers.
The source does not provide full documentation for every workflow on the main pages, so fit may depend on the specific plan and use case.

FAQ

Do I need to connect store APIs to use ASO.dev?

ASO.dev can be used in a classic ASO workflow by pasting an app link and working with keywords, competitors, rankings, and research without connecting store APIs. It also supports connected automation through App Store Connect API or Google Play API when you want to manage metadata and store operations directly.

What kinds of plans does ASO.dev offer?

The pricing page shows separate plans for different workflows, including Console, Indie, Pro, and Marketing. Console focuses on metadata and store operations, while higher plans add ASO analytics, keyword tracking, competitor research, and Apple Ads insights.

What can ASO.dev help with day to day?

ASO.dev includes tools for keyword tracking, competitor keyword analysis, metadata editing, bulk editing, localization, screenshots, pricing, reviews, releases, custom product pages, and Apple Ads intelligence depending on the plan.

Does ASO.dev support both iOS and Android workflows?

The product supports both App Store and Google Play workflows. Pricing details list Google Play metadata, releases, pricing, screenshots, and reviews tools alongside App Store Connect features.