PERQ

PERQ is a multifamily marketing platform that connects traffic generation, conversion websites, reporting, and integrations to turn paid search and site traffic into qualified leads and leases.

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Overview

PERQ is a multifamily digital marketing platform that brings together traffic and lead generation, conversion websites, marketing intelligence, and integrations in one system. Its site positions the product as a way to turn marketing activity into qualified leads and leases across a portfolio.

The product is built for multifamily teams that want to manage more of the renter journey in one place. The homepage and solution pages describe coordinated support for paid search, organic search, Google Business Profile, property websites, tour scheduling, renter engagement, and reporting, with connections to commonly used property technology platforms.

Core capabilities

Traffic and lead generation

PERQ says its traffic and lead generation offering is built around paid search, organic search, and Google Business Profile to help drive more leases at a lower cost per community.

Conversion websites

The conversion websites offering is described as a conversion-engineered site experience that turns existing traffic into leases, with capabilities for property websites, tour scheduling, and renter engagement.

Portfolio marketing intelligence

Pulse Marketing Intelligence is positioned as a way to see what each channel is producing, from impressions through signed leases across a portfolio.

Platform integrations

The integrations area says PERQ connects with the platforms your team already uses, and the site names Yardi, RealPage, Entrata, and Apartments.com.

Unified lead management

The site language references AI-powered multifamily lead management solutions and a system that brings traffic, websites, and reporting together.

Demo-based onboarding

Navigation and page copy emphasize demo-led evaluation, which suggests the product is sold as a guided solution rather than a simple self-serve app.

Common use cases

Coordinate acquisition channels
Use PERQ when your team wants to coordinate paid search, organic search, and Google Business Profile activity in one place instead of managing traffic sources separately.
Convert site traffic
Use the platform to improve how existing website traffic is handled with property websites, tour scheduling, and renter engagement tools aimed at turning visits into leases.
Track portfolio performance
Use Pulse Marketing Intelligence to review performance across communities and understand what each channel is producing, from impressions to signed leases.
Connect existing systems
Use the integrations layer when your operation already runs on property-tech platforms such as Yardi, RealPage, Entrata, or Apartments.com and you want the systems to work together.

Pros and Cons

Pros

Combines traffic generation, websites, reporting, and integrations under one product umbrella.
Covers multiple stages of the multifamily funnel, from lead capture to tour scheduling and portfolio reporting.
Names specific platform integrations, including Yardi, RealPage, Entrata, and Apartments.com.
Presents a portfolio-level view of marketing performance rather than only single-site metrics.

Cons

The site does not publish pricing details, so buyers need to contact the company or request a demo for commercial information.
The available pages provide high-level solution descriptions but limited implementation detail about configuration, data flow, or exact feature depth.

FAQ

Who is PERQ for?

PERQ is designed for multifamily marketing teams that want to connect traffic, lead capture, websites, reporting, and integrations in one system.

How do you get started?

The site presents PERQ as a set of multifamily marketing solutions rather than a self-serve consumer tool. The pricing page and navigation emphasize requesting a demo or booking a demo.

What does PERQ help teams manage?

PERQ groups its offering around traffic and lead generation, conversion websites, and marketing intelligence, with integrations for systems such as Yardi, RealPage, Entrata, and Apartments.com.

What integrations are available?

The source describes PERQ as connecting with platforms your team already uses, but it does not provide detailed technical setup, configuration steps, or implementation requirements.

Is pricing listed on the site?

The available pages do not publish pricing numbers or plan names. They point visitors toward a demo request or booking flow instead.

Quick Facts

Category: Multifamily marketing platform
Primary users: Multifamily marketing teams
Product focus: Traffic and lead generation, conversion websites, marketing intelligence
Integrations mentioned: Yardi, RealPage, Entrata, Apartments.com
Pricing: Not published on the site; demo request flow
Website: perq.com