First-party audience management
Ingest data from a site, app, or CDP and maintain a live audience graph that updates in real time. Teams can define segments using behavioral, contextual, and demographic signals.
Permutive
Paid
A privacy-first data collaboration platform for publishers, advertisers, agencies, and retail media leaders.
Permutiveとは？
Permutive is a predictive data collaboration platform for publishers, advertisers, agencies, and retail media leaders. It combines a data management platform, data clean room, and curation capabilities to help organizations use first-party data and publisher signals across advertising workflows.
Teams can ingest site, app or CDP data, create and analyze audiences, collaborate with publishers, and activate audiences across advertising partners. Clean-room collaboration can operate within the customer’s existing cloud environment without unnecessary data movement or sharing personally identifiable information with collaborating partners. Curated Audiences use publisher signals and AI models, so advertisers can activate them without supplying their own first-party data.
Permutiveでできること
Data clean room collaboration
Collaborate with more than 150 premium publishers using a no-code workflow in an existing cloud environment, without unnecessary data movement or sharing personally identifiable information in that collaboration.
AI-assisted workflow recommendations
Use AI-supported workflows for audience insights, decision-making, proactive opportunity recommendations, and campaign or RFP optimization.
Unified signal targeting
Combine cohort, identity, contextual, and first-party affinity signals to create audiences for targeting and insights, including activation across publisher partners.
Publisher signal curation
Create curated packages using Permutive's taxonomy, AI-driven modeling, contextual relevance, real-time publisher insights, and first-party affinity data.
Privacy-focused activation
Activate audiences across multiple partners, including more than 150 premium publishers, through a single workflow while keeping data in the publisher's control or the customer's cloud environment.
利用シーン
“Publishers monetizing first-party data”
Publishers can connect site, app, or CDP data, build granular audiences, and use audience insights to develop data products, improve yield, and collaborate with advertisers.
“Advertisers planning privacy-safe campaigns”
Advertisers can use publisher signals and modeled audiences to reach target groups across the open web, including audiences where identifiers are missing.
“Agencies responding to briefs”
Agency and media teams can use AI-assisted insights and recommendations to identify relevant audiences, optimize workflows, and evaluate campaign opportunities.
“Retail media audience activation”
Retail media teams can work with first-party signals and data partners for targeting and incrementality analysis, or activate pre-built Curated Audiences when they do not supply their own data.
よくある質問
How does clean-room collaboration protect audience data?
The clean room enables collaboration in the customer’s existing cloud environment without unnecessarily moving data or sharing PII with collaborating partners. These safeguards concern audience collaboration. Publishers’ own privacy notices govern their handling and sharing of visitor data; Permutive separately processes customer account and service data.
Does Permutive rely on third-party cookies or external IDs?
Permutive’s audience workflows do not require third-party cookies or external identifiers. Its platform can also combine available cohort, identity and contextual signals, while clean-room modeling can reach audiences where identifiers are missing.
How long does implementation typically take?
Typical publisher implementation is described as 30–60 days. This is an onboarding estimate, rather than an instant setup or guaranteed deadline.
Can Permutive work with an existing advertising technology stack?
Yes. It is designed to work alongside SSPs, DSPs, CDPs, and analytics tools, and to integrate with a customer's data cloud infrastructure.
Do I need my own first-party dataset?
The DMP connects your site, app or CDP data. For Curated Audiences, you can use pre-built audiences based on publisher signals, contextual data and AI models without providing your own first-party data.
How do teams get access and pay for activation?
The platform offers a demo-led setup for publisher and advertiser workflows. Its clean-room standard-audience option uses a CPM fee model, with audiences pre-integrated into major SSPs and DSPs. Custom clean-room strategies use the customer’s own instance and preferred publisher relationships.
クイック情報
- Category
- Data collaboration platform
- Primary users
- Publishers, advertisers, agencies, and retail media leaders
- Core data approach
- First-party, contextual, cohort, identity, and publisher signals
- Publisher network
- Collaboration with more than 150 publishers
- Clean-room environment
- Existing cloud infrastructure such as Google Cloud, Snowflake, Databricks or Azure
- Curation output
- Publisher-powered audience packages activated in a DSP through a single Deal ID
Permutive のトラフィック分析
トラフィックデータは参考情報としてご利用ください。
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