GoWit

GoWitとは？

GoWit is a commerce and retail media advertising platform for retailers, marketplaces, delivery apps, advertisers, agencies, and publishers. It brings on-site, off-site, and in-store advertising into one platform, helping media owners generate advertising revenue and brands reach shoppers across digital and physical channels.

Retailers can operate a white-label retail media network using their first-party data. Advertisers and agencies can use GoWit One, its AI-powered ecosystem, to support media planning, automate advertising operations, and connect campaign performance with sales.

GoWitでできること

Omnichannel retail media

Manage advertising across on-site, off-site, and in-store channels, with first-party data activation and full-funnel campaign capabilities.

White-label media network

Give retailers, marketplaces, and delivery apps a branded retail media platform for selling advertising opportunities to brands.

AI-assisted media planning

GoWit One identifies top-performing product categories, excludes low-potential segments, and recommends campaign opportunities to guide planning.

Predictive analytics and sales measurement

Forecast campaign performance and identify growth opportunities. Closed-loop measurement connects ad impressions with revenue, with post-click and post-view sales reporting.

Campaign optimization recommendations

Use real-time recommendations alongside signals such as low competition and keyword density to identify potential campaign improvements.

Contextual ad serving and placements

Support location- and stock-based ad serving and customized placements. Sponsored Display and Sponsored Brand Display formats appear in GoWit's published HP campaign example.

利用シーン

“Create a retailer advertising business”

Retail and marketplace teams can offer brands advertising inventory across their shopping touchpoints, creating a revenue stream from their audience and first-party data.

“Promote products within a retail environment”

Brand marketers can run sponsored display campaigns on a retailer's properties, then assess impressions, click-through rate, and return on ad spend, as illustrated by HP's campaigns on Teknosa.

“Plan agency campaigns”

Agency teams can use category recommendations and performance forecasts to decide where to focus campaigns, then refine activity using optimization signals.

“Coordinate grocery and delivery promotions”

Grocery and delivery platforms can use location and stock information when serving ads, helping campaigns reflect local product availability.

よくある質問

How do teams get started with GoWit?

GoWit offers contact and demo booking options for teams evaluating the platform. Its company page describes integration as low-code.

Is GoWit limited to online retail advertising?

No. GoWit supports on-site, off-site, and in-store advertising, allowing retail media activity to span online and offline shopping touchpoints.

What is GoWit One?

GoWit One is GoWit's AI-powered ecosystem for advertisers and agencies. It automates advertising operations and provides media planning, predictive analytics, and campaign optimization recommendations.