Scrumball is an AI influencer marketing platform that automates creator discovery, outreach, campaign management, and performance tracking in one workspace.
Scrumball is an AI influencer marketing platform for brands that want to automate parts of creator discovery, outreach, campaign management, and reporting. The site presents it as a hands-free system built around five specialized AI agents that cover the main steps of an influencer workflow.
Rather than acting as a single-purpose tool, Scrumball combines a creator database, outreach automation, campaign tracking, and team collaboration in one platform. The product is designed for marketers who need to find creators, contact them, manage partnerships, and measure results without relying on spreadsheets or separate tools.
Search across a database advertised as 180M+ verified influencers, with coverage across YouTube, TikTok, and Instagram. The discovery flow includes filters for budget fit, contact availability, posting cadence, and other targeting factors.
Generate personalized outreach emails with AI, add follow-ups, and use built-in negotiation support. The outreach workflow also supports SMTP email providers and Gmail Workspace setup.
Keep creator profiles, collaboration history, notes, tags, and collections in one place. Scrumball is positioned as an influencer CRM that replaces spreadsheet-based tracking with a centralized workspace.
Monitor campaign milestones, content posting, engagement, and conversions in real time. The platform says it can produce automated ROI reports and track performance continuously across active campaigns.
Assign tasks, track responsibilities, and manage campaign progress from setup through approvals and shipping. The product also includes overlap prevention and collaboration tools for teams working on the same creator programs.
Review creator quality using analysis metrics, authenticity signals, and competitive intelligence. The discovery pages mention 92+ performance metrics on one page and 96+ analysis metrics on the homepage, plus fake-follower and suspicious-engagement flags.
Use the discovery tools to search for creators by audience fit, budget, contact availability, and platform, then compare candidates across YouTube, TikTok, and Instagram before starting outreach.
Let the outreach agent draft personalized emails, send follow-ups, and assist with negotiation when your team needs to contact many influencers quickly.
Track creator profiles, notes, collaboration status, and content collections in one workspace when you need a centralized influencer CRM instead of spreadsheets.
Monitor campaign milestones, content approvals, posting activity, engagement, and conversions when you need to measure live performance and calculate ROI.
Use the risk-screening and blacklist features when you want to avoid controversial, unprofessional, or suspicious creator accounts during partner selection.
Scrumball positions itself as a hands-free AI influencer marketing platform. Its AI agents cover campaign strategy, influencer discovery, outreach, management, tracking, and reporting.
The source describes Scrumball as using five specialized AI agents that can make decisions in real time, adapt to campaigns, and learn from results, rather than only running fixed automation steps.
Yes. The outreach agent can generate context-aware messages, and the product notes that you can review or approve communication before it goes out.
The source shows setup options for Gmail Workspace and SMTP-enabled email providers, and the pricing page does not clearly present plan tiers or prices in the captured text.
The site lists free access to several tools and an influencer discovery page that says you can get started for free, but the captured pricing page does not expose a clear pricing table or confirmed paid plan details.
