Persona generation
Create AI-powered personas for user, buyer, competitor, and employee research from connected data sources.
Delve AI
BeanspruchenDelve AI is an AI market research and marketing platform for personas, digital twins, and synthetic users, turning audience data into insights.
AI market research and marketing software
Delve AI is an AI market research and marketing software platform for generating personas, digital twins, and synthetic users. It is positioned for teams that want to turn audience data into structured customer, user, competitor, and employee insights without building the research workflow from scratch.
The product combines persona generation, conversational digital twins, synthetic research, and marketing recommendations in one platform. The site presents separate products for Persona Generator, Digital Twins, Synthetic Research, and Marketing Advisor, with supporting solutions for e-commerce, B2B, agencies, ideal customer profiles, journey maps, and social audience insights.
Core capabilities
Digital twin conversations
Chat with digital twins to ask questions about customers, users, or employees and use them as decision aids.
Synthetic research
Run surveys, interviews, and broader market research with synthetic users, including segments that are hard to reach directly.
Marketing advisor outputs
Turn persona and research inputs into channel-specific marketing recommendations for growth planning.
Multi-source inputs
Combine first-party, public, and other supported data sources to build personas and segment audiences.
Where it fits
Build audience personas
Generate customer or audience personas from available data to create a clearer shared reference for marketing, research, and product decisions.
Test questions with digital twins
Use digital twins as conversational stand-ins for customers, users, or employees when teams want quick feedback on ideas or assumptions.
Conduct synthetic research
Run synthetic surveys or interviews to gather directional research when direct access to participants is difficult or slow.
Shape marketing recommendations
Translate persona and research findings into channel-specific marketing guidance for campaigns and growth planning.
Analyze segments and market context
Compare segments, competitors, and audience patterns to support ICP, journey map, or social audience analysis work.
Pros and Cons
Pros
- Covers multiple research workflows in one platform, including personas, digital twins, synthetic research, and marketing recommendations.
- Supports several audience types, including customers, users, competitors, and employees.
- Offers a free tier and published pricing for business and agency plans.
- Includes update notifications via Slack or email.
- Provides add-ons such as API access and additional competitor websites.
Cons
- Some implementation details are only described at a high level on the public site, so setup depth and workflow specifics are limited.
- The sources do not clearly enumerate every supported integration or data source in this extract.
FAQ
Does Delve AI offer a free plan or trial?
Delve AI offers a free tier rather than a time-limited trial. The free plan includes one Audience Persona and one Website Persona based on 3+ days of historical website data, plus 50 chat credits for Digital Twin conversations.
How often are personas updated?
The pricing page says personas are updated monthly on standard plans. Customer and employee personas on the yearly plan are updated quarterly.
Will I be notified when personas change?
Yes. Delve AI says update notifications are available via Slack or email, and users can also receive daily, weekly, or monthly email summaries.
Is API access available?
Yes. API access is offered as a $99/month add-on and provides JSON data for persona attributes and segments, excluding sample user journeys. It is activated by Delve AI on request.
Can I pay monthly or yearly?
Monthly and yearly billing are both available. The pricing page says annual plans include a 20% discount.
Quick Facts
- Category
- AI market research software
- Primary use
- Persona generation, digital twins, synthetic research, and marketing recommendations
- Pricing
- Free tier plus paid business and agency plans; annual billing discount available
- Billing
- Monthly and yearly options
- Website
- delve.ai
- Source domain
- delve.ai