Brew

Brew is an AI email marketing platform for creating, editing, sending and automating branded emails with lifecycle workflows, integrations, API and MCP control.

Newsletter-Assistent KI E-Mail Assistent Digital Marketing Generator

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Overview

Brew is an AI email marketing platform for creating, editing, sending, and automating branded marketing email. It combines a visual canvas, AI-assisted editing, template remixing, audience segmentation, and delivery workflows in one product.

The platform is positioned as an ESP with a built-in AI email marketing agency. Brew can send through verified domains or push emails to external destinations such as Klaviyo, HubSpot, and Mailchimp, and it also exposes REST API and MCP support for developers and AI assistants.

Core features

AI email creation and inline edits

Generate on-brand marketing emails with AI, then refine them in place without rebuilding the design from scratch.

Template remixing

Start from a reusable template and remix it to fit a brand inside Brew’s template gallery.

Lifecycle email canvas

Build welcome flows, abandoned cart, re-engagement, post-purchase, campaign, automation, and transactional email sequences on one canvas.

Event-based automation

Trigger emails from signups, payments, and product events so relevant messages go out automatically.

Figma to email

Pull brand assets from Figma and convert frames into responsive email JSX.

Sending and analytics

Track opens, clicks, bounces, and revenue per send, and report results back through the app or MCP-connected assistant.

Common use cases

Lifecycle automation
Plan and ship lifecycle flows such as welcome series, abandoned cart, re-engagement, and post-purchase emails on a shared canvas.
Campaign creation and scheduling
Generate a campaign from a plain-language prompt, review the preview, and send or schedule it to the right audience.
Audience segmentation
Build segments by describing the audience in plain English, then use those lists for targeted sends.
Brand-aligned design workflows
Keep brand-consistent email output by pulling design files from Figma or remixing existing templates into new campaigns.
AI-assistant-operated email work
Let Claude, Cursor, or another MCP-compatible assistant write, send, and report on email work inside Brew.

Pros and Cons

Pros

Combines email creation, automation, segmentation, sending, and reporting in one product.
Supports on-brand output by learning colors, fonts, and voice, then rendering emails across common inboxes.
Offers both app workflows and MCP/API access for developers and AI assistants.
Includes a free plan and keeps all features available across plans, with limits based on usage rather than feature gating.

Cons

Pricing and usage limits vary by plan, so teams need to choose a tier based on volume needs.
Some integrations and Slack are marked as coming soon, so not every connection is available yet.

FAQ

What is Brew?

Brew is an AI email marketing platform with a built-in AI email marketing agency. It is designed to generate, edit, send, and automate marketing emails while keeping them on brand.

Does Brew have a free plan?

Brew includes a free plan and paid plans. The pricing page says every plan includes all features, with the main differences being usage limits and support options.

What integrations does Brew support?

Yes. The integrations page lists connections for email destinations and data sources, including Braze, Brevo, Customer.io, HubSpot, Klaviyo, Iterable, Postmark, OneSignal, Mailgun, SendGrid, Mailjet, Mailchimp, Clerk, Figma, Slack, Typeform, Stripe, Stytch, Supabase, WorkOS, Shopify, and RevenueCat.

Can Brew be used with AI assistants?

According to the MCP article, Brew can connect to Claude, Cursor, and other assistants that support MCP, allowing them to write emails, schedule sends, build automations, segment lists, and pull reporting data.

How does Brew pricing work?

The pricing page shows tiers that differ by AI credits, email sends, sending domains, brand workspaces, and support features. Enterprise adds custom volume, unlimited brand workspaces, dedicated account management, migration support, and custom onboarding.

Quick Facts

Category: AI email marketing platform
Platform type: Email service provider with AI-assisted workflows
Primary users: Marketers, lifecycle teams, and developers using email automation
Source domain: brew.new
Pricing model: Free plan plus paid tiers; enterprise uses custom pricing
Automation interfaces: Web app, REST API, and MCP