Ballpark

Ballpark is an AI-assisted research platform for consumer, brand, and product teams. It supports surveys, live interviews, participant recruitment, and generated insights in one workspace.

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Overview

Ballpark is an AI-assisted research platform for consumer, brand, and product teams. It combines surveys, self-guided studies, live interviews, participant recruitment, and generated insights in a single workspace.

The site positions Ballpark around speed and scale: teams can bring their own participants or use Ballpark’s panel options, recruit from a global pool of testers, and receive answers quickly, with the homepage stating results can come back within 60 minutes and the recruitment page saying the average study completes within two hours or less.

Core capabilities

Multi-method research platform

Build surveys, run self-guided studies, and conduct live interview studies in one platform, with AI study creation and generated insights included in the Enterprise plan.

Participant recruitment

Access participant recruitment with over 3 million global testers and more than 200 targeting options to reach consumer or B2B audiences quickly.

Live interviews with AI support

Run moderated live interviews with Ballpark’s AI interviewer, which adapts in real time and asks follow-up questions automatically.

Testing across multiple research formats

Collect feedback on prototypes, live websites, branding, copy, and creative concepts, including visual and copy testing workflows.

Mixed-media insight capture

Review outputs such as text responses, voice and video capture, highlight reels, and AI-generated research reports from the same study workspace.

Common use cases

Design and creative testing
Validate design directions or compare creative options with survey templates and testing workflows built for quick feedback loops.
Audience recruitment
Recruit target audiences for consumer or B2B studies using panel filters such as employment, industry, interests, and specific demographic or behavioral attributes.
Moderated user interviews
Run moderated interviews when teams need live discussion, follow-up questions, and recorded session outputs in one place.
Prototype, website, and copy review
Collect feedback on prototypes, live websites, branding, and copy when a team wants both qualitative reactions and structured responses.
Managed research delivery
Use enterprise research services when a team wants support with study design, recruitment, deployment, and insight delivery instead of handling everything in-house.

Pros and Cons

Pros

Supports multiple research modes, including surveys, self-guided studies, and live interviews.
Offers both owned-audience testing and access to a global participant panel.
Includes AI-generated study creation, follow-up questioning, and research reports.
Provides enterprise options for teams that want to self-run research or have Ballpark manage it for them.
Allows unlimited users and unlimited responses on the Enterprise Platform according to the pricing page.

Cons

The pricing page does not publish standard self-serve pricing; enterprise plans are discussed with sales.
Recruitment is a separate add-on, so participant access is not automatically included in the base plan.
The public site leaves some details unclear, including integrations and deeper product limitations.

FAQ

What is the difference between Enterprise Platform and Enterprise Managed?

Ballpark offers a self-serve Enterprise Platform for teams that want to run research themselves, and an Enterprise Managed option for teams that want Ballpark’s experts to handle study setup, deployment, and insight delivery.

Are recruited participants included in the plan cost?

No. Recruitment is priced separately. If you want to use Ballpark’s participant panels, you buy participant credits as needed.

Can we use our own participants?

Yes. You can share Ballpark studies with your own participants at no additional cost.

Do we still get access to the platform with Enterprise Managed?

Yes. Enterprise Managed includes access to the platform, so teams can still view studies, data, and insights while Ballpark experts run the research process.

Are there limits on how many studies can run at the same time?

According to the pricing page, there are no concurrency caps or scheduling restrictions; studies are limited by volume rather than how many are live at once.

Quick Facts

Category: AI research platform
Primary users: Product, research, design, brand, and marketing teams
Source domain: ballparkhq.com
Pricing model: Enterprise plans with a 14-day free trial; recruitment is sold separately
Audience access: Global participant panel plus bring-your-own-participants workflows
Study types: Surveys, self-guided studies, and live interviews