Aura is a web-based AI website builder for landing pages and small marketing sites with templates, visual editing, CMS tools, and export on paid plans.

Aura

Overview

Aura is an AI website builder for creating landing pages and small marketing sites. The homepage presents it as a way to generate responsive designs quickly, then refine them in a visual editor with templates, components, images, icons, CMS tools, and SEO controls.

Its workflow combines AI generation with hands-on editing. Users can browse free, pro, and paid templates, remix them, adjust typography and colors, edit in preview/design/code modes, and publish or export the result on paid plans.

Features

AI page generation from templates

Start from templates and components, then use AI to generate landing pages and supporting visuals. The homepage highlights template browsing, component reuse, image generation, and icon generation as part of the creation flow.

Visual editing with code access

Edit the site in a visual builder with separate Preview, Design, and Code modes. You can click elements to change text and styling, or switch to raw HTML and Tailwind classes for more direct control.

Typography and color management

Manage typography and color settings from dedicated panels that detect active styles in the page. The design guide describes bulk font changes, font pairings, light/dark color switching, and color replacement tools.

Asset and image workflow

Work with assets through built-in image and component pickers. Aura can browse its own library, use Unsplash, upload files, replace elements with prebuilt components, and remix images with AI.

CMS and multi-page site support

Build larger sites with CMS support and multi-page navigation. The pricing and FAQ content mention page limits, CMS collections and items, team invites, and support for linking elements between pages.

Export and publishing options

Publish with product-specific outputs and export formats. Paid plans include HTML and Figma export, custom domains, private sharing options, and the ability to copy DESIGN.md and full prompts from templates.

Use cases

  • Create a new landing page

    Useful for designers or marketers who want to turn a starting brief or screenshot into a responsive landing page, then refine spacing, typography, imagery, and copy without leaving the browser.

  • Refine an existing design

    Useful for teams that need to update an existing page visually while still having access to HTML and Tailwind classes for detailed adjustments.

  • Build a multi-page marketing site

    Useful for sites that need multiple pages and CMS-managed content, such as product pages, feature pages, or resource sections linked together in one build.

  • Remix templates and export assets

    Useful for people who want to start from a template, swap sections or components, and then export the result as HTML or Figma on a paid plan.

  • Evaluate usage before subscribing

    Useful for builders who want to test the product on a short trial before committing, or for users who need to add more prompts with paid credit packs.

Pros and Cons

Pros

  • Combines AI generation with a visual editor, so users can move from prompt to manual refinement in one place.
  • Supports multi-page sites, CMS collections, and page-level navigation rather than only single landing pages.
  • Offers concrete output controls such as HTML export, Figma export, custom domains, and private sharing on paid plans.
  • Provides reusable templates, components, and prompt copies such as DESIGN.md and full prompts, which can help teams reuse structure.

Cons

  • Advanced export, custom domains, commercial use, and some collaboration features are tied to paid plans.
  • The source does not provide a complete public list of third-party integrations or deployment destinations.
  • The trial and monthly message allowances are limited, and unused messages do not roll over.

FAQ

How do I edit a design in Aura?

Aura supports a visual workflow for editing designs after generation. The editor includes Preview Mode for viewing the site as visitors see it, Design Mode for clicking elements to change text, images, and styles, and Code Mode for editing raw HTML and Tailwind classes directly.

Does Aura offer a trial?

Yes. Aura's pricing page says Pro, Max, and Ultra trials begin with 3 days and 20 trial prompts, and a payment method is required. If you cancel before the trial ends, you are not charged.

Can I change plans later?

The pricing page says plans can be upgraded or downgraded at any time. Upgrades take effect immediately, while downgrades take effect at the start of the next billing cycle.

Can Aura build multi-page sites?

Aura can create complete multi-page websites. The help content says you can add as many pages as needed and link elements to pages for navigation.

What integrations or export options are supported?

The source material confirms HTML export and Figma export on paid plans, plus custom domains and private publishing on higher tiers. It does not provide a complete list of every deployment destination or third-party integration.

Quick Facts

Category
AI website builder
Primary use
Landing pages and small marketing sites
Platform
Web app
Source domain
aura.build
Pricing
Free plan, paid plans, and a 3-day trial on Pro, Max, and Ultra