# Swayable Pre-test ads and messages with Swayable’s randomized experiments on human respondents, then compare brand lift, audience segments and written feedback before launch. - Findings24: - Website: - Pricing: Freemium - Categories: AI Marketing Analytics ## What is Swayable? Swayable is a creative pre-testing platform for marketing and insights teams. Define an audience and the opinion metrics you want to measure, then submit videos, images, copy, mockups or ad prototypes. Swayable runs randomized controlled trial surveys with human respondents and presents quantitative results and qualitative feedback in a dashboard. The platform compares responses from people exposed to a creative asset with a control-group baseline. Teams use that evidence to compare concepts, messages and finished ads before committing media spend. Access starts with a demo or sales conversation, and the plans include expert setup and guidance. ## What can Swayable do? ### Randomized creative experiments Compare survey responses in test groups against a control group to measure changes in opinion, including brand lift, consideration and purchase intent. ### Testing across production stages Submit videos, still images, copy, mockups or prototypes. Supported testing areas include social and TV ads, messaging, taglines, storyboards, packaging and pricing concepts. ### Audience segments and custom metrics Define the audience and success measures for a study, then inspect relevant subgroups. Pro adds additional custom metrics and segments; Enterprise adds custom benchmarks and analytics support. ### Quantitative and qualitative feedback Review measured changes alongside long-form respondent feedback. Pro and Enterprise include emotional response analysis in addition to the quantitative and qualitative results available in Basic. ### AI-supported population modeling Population modeling trained on prior responses supports analysis of the human survey data. It complements the randomized experiment rather than replacing respondents with generated opinions. ## Use Cases ### Choose a campaign message Compare taglines or message variants with the intended audience before producing the final campaign. ### Compare finished ad variants Test videos or static creatives before launch and review which versions change the opinion metrics relevant to the campaign. ### Review packaging or positioning concepts Submit mockups and concept materials to examine how an audience responds before committing to a finished design. ### Explain a creative decision to stakeholders Use dashboard results, audience breakdowns and written feedback to show why one creative route merits further development or testing. ## Frequently Asked Questions ### How does a test run? Define the audience and metrics, upload the creative, and let Swayable conduct the experiment. Review quantitative and qualitative results in the dashboard, then use the findings to refine the creative. ### Are the responses from real people or simulated audiences? The experiments use human respondents recruited through mobile apps. People opt in and receive non-cash incentives such as in-app currency. AI population modeling supports analysis of those responses. ### What does the Impact Score mean? It compares average responses in a test group with the control-group baseline. It measures changes in surveyed opinion; it should not be treated as a guaranteed sales result or campaign ROI forecast. ### How quickly can results arrive? Insights can be available in as little as 24 hours. The Basic, Pro and Enterprise plans include expert setup and guidance. ### How do Basic, Pro and Enterprise differ? Basic includes custom metrics and segments, quantitative results, long-form feedback and expert guidance. Pro adds more custom metrics and segments plus emotional response analysis. Enterprise adds dedicated data science support, bespoke analytics setup and custom benchmarks. ### How do I start evaluating Swayable? Book a demo or contact sales to discuss the creative-testing workflow and the plan that fits your research needs. ## Quick Facts - **Designed for**: Marketing, creative and consumer-insights teams - **Inputs**: Videos, images, copy, mockups and ad prototypes - **Method**: Randomized controlled trial surveys with human respondents - **Outputs**: Dashboard results, audience segments and qualitative feedback - **Plans**: Basic, Pro and Enterprise, with expert setup and guidance