# Plot AI video social listening for social, community, creator, and marketing teams. - Findings24: - Website: - Pricing: Freemium - Categories: AI Marketing Analytics, AI Social Media Assistant ## What is Plot? Plot is an AI-powered social listening platform that analyzes social videos to help teams understand conversations about their brands. It examines audio, visuals, and captions to uncover tagged and untagged user-generated content (UGC), then turns those mentions into insights for community engagement, creator programs, and market research. Built for enterprise marketing teams, Plot combines video discovery with performance measurement and contextual analysis. Teams can investigate how people use and discuss products, identify relevant creators, and report on the impact of social activity. ## What can Plot do? ### Multimodal video analysis Analyzes audio, visuals, and captions to detect brand conversations beyond @handles and understand the context of each video. ### Outbound engagement measurement Tracks the volume and impact of a team's outbound comments, with reporting on views, engagement, and earned media value (EMV). ### Creator sourcing and tracking Finds creators by niche, attributes, audience, geography, size, or brand affinity, and automatically tracks the UGC they post. ### Custom campaign reporting Lets teams describe the content they want to measure, such as gifted creator posts or product-specific conversations. Reports track who posted, the content shared—including stories—and performance. ### Video-based market research Answers questions about brands, categories, and competitors using social video insights. Competitive benchmarking compares performance across UGC. ### Sentiment and brand safety monitoring Breaks down positive, neutral, and negative sentiment to help teams understand reactions to brands and products and monitor brand safety. ## Use Cases ### Find community advocates Community managers can discover people showing or discussing products without tagging the brand, then engage with previously overlooked advocates. ### Evaluate creator campaigns Creator teams can review deliverable performance and distinguish campaign-related content, such as posts from gifted creators, when assessing results. ### Plan around emerging trends Social teams can monitor rising cultural moments and conversations to decide where timely participation could be relevant. ### Inform product and category decisions Marketing and R&D teams can study how consumers use products, describe their experiences, and respond to competing brands. ## Frequently Asked Questions ### How is Plot priced? Plot's pricing page directs enterprise teams to contact sales. It lists dedicated customer success alongside capabilities such as video social listening, creator sourcing, and custom reports. ### Can AI agents access a Plot workspace? Plot offers a remote MCP connector. An AI client can connect to workspace data through OAuth authentication without managing API keys. ### Which teams is Plot designed for? Plot supports community, creator, and research workflows for social media and marketing teams. Its research capabilities also support R&D questions. ## Quick Facts - **Category**: AI video social listening - **Primary audience**: Enterprise social media and marketing teams - **Analysis inputs**: Social video audio, visuals, and captions - **Website**: https://plot.so