# Luma Luma is an AI creative platform for generating and refining video, images, audio, and text in one workflow, with plans and guided tools for creative production. - Findings24: - Website: - Pricing: Freemium - Categories: AI Video Generator, AI Content Creator, AI Image Generator ## What is Luma? Luma is an AI creative platform for video generation and image creation, with agents that can research, generate, iterate, and refine work across video, image, audio, and text. The product pages position it as a workflow layer for creative teams, not just a single model interface. The site highlights two in-house model families, Ray and Uni, alongside additional third-party models and production tools. The app and Learning Center show that users can work through boards, guided workflows, and skills to produce campaigns, social ads, product visuals, slide decks, storyboards, and other creative assets. Pricing is organized for individuals, teams, and enterprise buyers. Individual plans include Plus, Pro, and Ultra; team and enterprise plans add collaboration, shared credits, usage analytics, SSO, education, training, and custom fine-tuning. The contact page also directs API users to documentation. ## What can Luma do? ### End-to-end creative agents Luma Agents plan, generate, iterate, and refine across a single creative workflow so teams can move from concept to deliverable without stitching together separate tools. ### Shared context across assets The platform keeps context synced across formats and workflows, which is useful when a project needs consistent direction across images, video, audio, and text. ### Guided workflows and skills The Learning Center and app pages show guided boards and skills for tasks such as product campaigns, video modification, slide decks, lip sync, captions, and image editing. ### Multi-model creation surface The product pages highlight multiple model families, including Ray, Uni, Seedance, Kling, Veo, Nano Banana, GPT Image 2, and ElevenLabs models, so users can choose among specialized generation and editing options within one product. ### Team collaboration and sharing Pricing and product pages describe collaboration features such as guest edit access, team members, team organization, shared team credits, and team-wide sharing for group work. ### Production-ready outputs The pricing page includes outputs and utilities for production-oriented work, including EXR export and tools such as background removal, image blend, and reframe for image and video. ## Use Cases ### Multi-asset campaign production Creative teams can direct a full campaign from a single starting point, then generate product hero shots, social variants, and localized assets while keeping brand context consistent. ### Social video and ad variants Marketers can create short-form video ads with hooks, captions, and channel-specific formats for paid social or other distribution needs. ### Product marketing visuals Designers and product teams can turn one product image into hero shots, lifestyle visuals, packaging mockups, and relocalized assets for e-commerce or marketplace use. ### Slides and instructional content Teams can build presentation-ready slide decks and lesson plans with structured visuals, using guided workflows for clarity and consistency. ### Narrative and video workflows Filmmakers, educators, and creators can use character consistency, lip sync, captions, and motion control workflows to develop storyboards, trailers, lessons, or localized video. ## Frequently Asked Questions ### What is Luma Agents? Luma Agents is an AI creative platform for making and refining video, images, audio, and text in one workflow. The Learning Center and product pages show it supports guided workflows, creative boards, and multiple model-driven creation paths. ### What makes Luma Agents different from a single-purpose AI tool? The source emphasizes end-to-end creative workflows with shared context, agent-assisted research, generation, and refinement. It also highlights that teams can create multiple directions in parallel without restarting from scratch. ### Can I edit existing images or videos? Yes. The Learning Center includes workflows for image editing, video modification, lip sync, captions, product campaigns, and slide decks, so the platform is designed to work on existing assets as well as new generations. ### Does Luma support team and enterprise use? The pricing page shows business and enterprise options with team management, shared credits, usage analytics, SSO, enterprise commitments, dedicated education and training, and custom fine-tuning. ### Is there an API available? The contact sales page says that users interested in the API should review the API documentation, which indicates Luma offers API access alongside the web product. ## Quick Facts - **Category**: AI creative platform - **Primary outputs**: Video, images, audio, text, and slide decks - **Core model families**: Ray and Uni - **Team options**: Plus, Pro, Ultra, Team, and Enterprise - **Workflow style**: Agents, boards, and guided skills - **Source domain**: lumalabs.ai