# Voxpopme Consumer intelligence and qualitative research tools for insights and product teams - Findings24: - Site: - Categorias: Assistente de pesquisa com IA, Analytics & BI ## O que é Voxpopme? Voxpopme is a consumer intelligence platform for collecting, analyzing, and sharing qualitative customer research. It brings video surveys, live interviews, AI-led voice interviews, and user research into one workflow, with tools for recruitment, study design, analysis, and reporting. Teams can examine customer explanations alongside recorded behavior, turn responses into themes and video clips, and keep findings in a searchable repository. The platform also offers Compass, an AI research agent for exploring previous studies and setting up new research, plus expert services for project delivery and strategic advisory. ## O que Voxpopme pode fazer? ### Video surveys Collect self-recorded responses to open-ended questions. Smart SurvAI supports survey creation, while transcription, theme detection, sentiment analysis, and showreel tools help process responses. Video questions can be embedded in existing quantitative surveys. ### Live interviews and focus groups Manage recruitment, screening, and scheduling, then conduct sessions in secure browser-based rooms. Voxpopme Recorder also works with Zoom and Google Meet. ### AI Moderator Run AI-led voice interviews with adaptive follow-up questions. Recruit from Voxpopme’s global panel or your own audience, then use transcription and AI analysis to review themes and sentiment. ### User research recording Combine task-based studies, moderated interviews, and desktop or mobile screen recording. Recruit participants from global panels or your own users and extract key moments with AI. ### AI Insights Generate discussion guides, screener questions, reports, and video showreels. An interactive AI chatbot lets researchers question their data; AI Insights operates in a Microsoft Azure environment. ### Compass and insights repository Search the insights repository and connect findings across studies, markets and segments. Compass adds an AI research-agent workflow for exploring customer evidence and planning further research; confirm available integrations for the selected setup. ## Casos de uso ### Explain quantitative survey results Add video questions to a survey to investigate why consumers gave particular answers, then share selected responses alongside numerical findings. ### Investigate product usability Observe users completing tasks and ask about their choices to inform product decisions with both recorded behavior and direct explanations. ### Evaluate brands and concepts Use qualitative research to explore brand perceptions or reactions to ads, concepts, and products. Voxpopme's research services can support these studies, including in-home product testing. ### Answer questions using previous research Search existing customer evidence before commissioning another study. Compare findings across projects and use Compass to identify gaps that require new research. ## Perguntas frequentes ### How is pricing obtained? Voxpopme offers a request-pricing flow for its solutions. Contact the team to discuss research needs and obtain pricing; a demo can also be booked. ### Do all interviews require a human moderator? No. Live Interviews supports moderated interviews and focus groups, while AI Moderator conducts voice interviews with adaptive follow-up questions without scheduling a human moderator. ### What can teams share with stakeholders? Voxpopme supports video clips, showreels, AI-generated reports, and presentations, depending on the solution used. ### Can Voxpopme help deliver research projects? Yes. Services include ad-hoc project delivery, strategic advisory, a fractional advisor on retainer, and full-service support alongside a Voxpopme subscription. ## Informações rápidas - **Category**: Consumer intelligence and qualitative research - **Research formats**: Video surveys, live interviews, AI voice interviews, and task-based studies - **Primary users**: Consumer insights, market research, and product research teams - **Website**: https://voxpopme.com