Trackingplan

O que é Trackingplan?

Trackingplan is a digital analytics agent that monitors tracking data from websites, mobile apps, and backend systems. It helps analytics teams and agencies identify broken events, diagnose implementation problems, and answer questions about their data using plain language.

The product observes real traffic and automates routine analytics quality assurance. Teams can use it to maintain tracking implementations as sites and apps change, while agencies can manage monitoring across multiple client accounts. An optional Compliance add-on extends monitoring to personal data exposure, cookies, and consent behavior.

O que Trackingplan pode fazer?

Continuous tracking monitoring

Monitors events, marketing pixels, and parameters around the clock, with automatic error detection, marketing pixel reports, and daily digests.

Root cause analysis

Provides alerts with root cause information to help teams investigate tracking failures and focus their debugging work.

Plain-language data questions

Lets team members ask questions about their analytics data in plain language, with answers grounded in actual traffic.

Data exchange

Exports data to spreadsheets or CSV and supports JSON schema import and export. Enterprise and agency plans also include real-time API access and custom analytics integrations.

Agency workspace

Brings clients into one workspace with a unified schema across accounts, plus reports and automations spanning the client portfolio.

Compliance add-on

Detects personal information leaking into events, pixels, and third parties; audits cookie vendors and expirations; and checks whether tags fire with the required consent. Consent monitoring is CMP-agnostic.

Casos de uso

“Validate tracking after website changes”

Analytics specialists can monitor real user journeys following page redesigns or deployments to identify collection failures that manual testing may miss.

“Investigate missing campaign conversions”

Marketing and analytics teams can examine tracking alerts and root cause information when conversion events stop arriving, helping diagnose the collection problems affecting campaign data.

“Deliver ongoing client analytics QA”

Agencies can incorporate monitoring into client retainers, identify issues before clients report them, and reduce the manual checking required across accounts.

Perguntas frequentes

How is Trackingplan installed?

Installation uses a tag, SDK, or server-side hook. Events appear as traffic flows through the connected website, app, or server.

How is pricing calculated?

Contact Trackingplan or review its current pricing for your traffic volume and requirements. The homepage currently advertises a 9-day free trial; confirm the selected offer and billing conditions at signup.

Are seats charged separately?

Check the selected plan for team roles, seat limits and any associated charges.

What environments and support are included?

Environment limits, setup assistance, training and support levels depend on the selected plan or agency agreement.