# Thematic AI feedback analytics for enterprise customer experience and insights teams - Findings24: - Site: - Categorias: Analista de dados com IA, Analytics & BI ## O que é Thematic? Thematic is a customer intelligence platform that analyzes unstructured feedback from surveys, support tickets, calls, reviews, and social channels. It brings these sources together so enterprise customer experience and insights teams can understand recurring issues and connect them to business outcomes. The platform combines automated theme discovery with human review. Teams can refine the analysis to match their business context and trace themes back to original customer comments, supporting reporting that stakeholders can inspect. ## O que Thematic pode fazer? ### Feedback ingestion Bring comments and associated metadata into Thematic through CSV uploads, one-click integrations, or its API. Thematic can reshape data that needs formatting before analysis. ### Theme and sentiment analysis Automatically organize comments and chats into themes, sentiment, categories, and synthetic scores to structure large feedback collections. ### Theme Editor Validate the AI's analysis and refine themes to reflect company terminology and business context. ### Impact and cohort analysis Explore how themes affect overall scores and compare cohorts across datasets to identify differences in customer experience. ### Answers, summaries, and reporting Ask questions through Thematic Answers' natural language interface, summarize feedback, and share findings through dashboards, reports, and workflows. ### Enterprise access and governance Role-based access controls, unique login identifiers, and audit logs support oversight of user activity. The platform also offers encryption, geographic hosting, and disaster recovery. ## Casos de uso ### Investigate changes in customer satisfaction CX teams can examine themes associated with NPS or other score changes and consult comments from multiple channels to understand the underlying complaints. ### Prioritize product improvements Product and research teams can identify recurring usability problems and requests, then use their prevalence and business impact to inform roadmap discussions. ### Find contact centre failure points Support leaders can analyze tickets and call feedback to pinpoint service issues that generate customer complaints and guide operational improvements. ### Prepare stakeholder reporting Insights teams can turn large volumes of verbatim feedback into reports for executives while giving other teams access to explore the supporting detail. ## Perguntas frequentes ### How much does Thematic cost? Request a current proposal for your feedback sources, comment volume, analysis needs, and support requirements. Confirm included datasets, access, support, and any enterprise terms with Thematic. ### Do integrations cost extra? Thematic supports feedback ingestion through integrations, CSV uploads, and its API. Confirm any implementation or integration charges in the current proposal. ### How much feedback is recommended? Thematic says it works best with at least 2,000 rows of verbatim feedback. Comments can include survey responses, conversations, support chats, app reviews, and social or community messages, along with quantitative variables or metadata. ### Can teams evaluate it using their own data? Contact Thematic to discuss a demonstration or evaluation using your feedback data, including scope, access, and any applicable charges. ## Informações rápidas - **Category**: Customer intelligence and feedback analytics - **Primary users**: Enterprise CX, customer insights, research, and product teams - **Security and compliance**: SOC 2 Type II certification stated by Thematic; confirm applicable privacy and data terms - **Website**: getthematic.com