SwiftERM

O que é SwiftERM?

SwiftERM is an ecommerce personalisation service that predicts which products individual customers are likely to buy next and sends personalised emails after they leave a retailer’s website. It is designed to support repeat sales from customers the retailer has already acquired.

The service learns from purchase history and browsing behaviour to select products and determine when to contact each customer. Its workflow operates autonomously, without requiring a marketing team to create campaigns, maintain customer segments or build fixed journeys.

O que SwiftERM pode fazer?

Individual product predictions

Evaluates each customer’s purchases, product preferences and changing interests to identify relevant products for their next purchase.

Continuous behavioural analysis

Analyses live ecommerce data, including purchase dates, product variants, browsing patterns and visit frequency, so decisions can change as customer behaviour evolves.

Purchase timing predictions

Determines when a customer is most likely to buy and uses that prediction to decide when to send an email.

Automatic email generation and sending

Generates and sends emails containing selected products without requiring staff to schedule campaigns or approve recommendations.

Casos de uso

“Encourage another purchase after a visit”

An ecommerce retailer can reach existing customers after they leave the site with products selected from their purchase and browsing history.

“Respond to changing product interests”

Retailers in categories such as fashion, beauty and homewares can adapt product offers as individual browsing patterns and preferences change, instead of relying on a fixed customer journey.

“Add personalised outreach with limited staff time”

A store seeking additional sales from its existing customer database can run individual product emails without assigning staff to ongoing campaign creation or segment management.

Perguntas frequentes

How is SwiftERM priced?

The homepage advertises paid access from £100 per month after a 30-day free trial. Current database tiers, supported currencies and final charges are listed in the official pricing offer.

Is there a trial, and what does setup cost?

SwiftERM offers a 30-day free trial and free installation. The website also states that there is no lock-in period or notice requirement.

What ongoing work does the marketing team need to do?

SwiftERM describes its service as requiring no ongoing management. Product selection, email generation and send timing operate autonomously, without campaigns, segments or journeys for the team to maintain.

Can pricing be based on attributed sales?

Contact SwiftERM to confirm whether a sales-attribution billing arrangement is available and what terms would apply.