# SCRUB SCRUB is a nano- and micro-creator analytics and campaign infrastructure platform. It helps brands discover, qualify, match, and measure creator partnerships while helping creators connect social accounts, find relevant campaigns, and receive approved-deliverable payments. - Findings24: - Site: - Preços: Freemium - Categorias: Análise de marketing com IA ## O que é SCRUB? SCRUB is a creator analytics and campaign infrastructure platform for nano and micro creators and the brands that work with them. It supports creator discovery, audience analysis, campaign matching, performance forecasting, and reporting, with a focus on signals beyond follower count. Creators can connect Instagram or YouTube accounts through OAuth 2.0, build a profile from audience and content data, and become discoverable to brands seeking particular niches, audiences, and creative styles. Brands can define campaign goals and target audiences, evaluate creator signals, match profiles to campaign requirements, and track campaign performance. SCRUB also provides planning tools for estimating influencer ROI and scoring creator quality. The site describes a creator workflow that includes campaign selection, creative production, deliverable approval, and direct payment, while its brand workflow extends from brief creation through measurement and campaign learning. ## O que SCRUB pode fazer? ### Creator analytics dashboard Connected creators can view audience demographics, geography, engagement patterns, and content performance. SCRUB says the connection uses read-only OAuth access and does not post on a creator’s behalf. ### Long-tail creator discovery Brands can search for nano and micro creators by niche, audience size, engagement, geography, and other audience characteristics rather than relying only on follower count. ### Creator qualification and matching The platform evaluates audience authenticity, engagement velocity, consistency, content style, and related signals to identify creators that fit defined campaign requirements. ### Campaign tracking and reporting After a creator match, SCRUB tracks content performance and provides reporting to both creators and brands. The brand workflow describes measurement down to clicks and other campaign actions. ### ROI and quality planning tools The Influencer ROI Calculator models reach, conversions, and expected net returns across Instagram, YouTube, and TikTok. The Creator Quality Score produces a 0–100 score based on engagement, audience quality, content performance, consistency, and growth. ### Creator campaign and payout workflow Creators can review campaigns with transparent deliverables and payouts, choose whether to accept them, and receive payment directly after final deliverables are approved, according to the creator page. ## Casos de uso ### Nano-creator campaign sourcing A brand looking beyond large influencer accounts can define a niche and target audience, discover nano or micro creators, and compare audience and engagement signals before selecting partners. ### Audience-focused creator selection Campaign teams can qualify potential partners using demographics, geography, authenticity, consistency, and engagement velocity when follower count alone does not provide enough context. ### Pre-campaign return modeling Marketers can use the ROI Calculator to model potential reach, conversions, and expected net returns across supported social channels before committing to a creator partnership. ### Independent creator campaign discovery A nano or micro creator can connect a social profile, create a creator signal, review relevant campaign opportunities, accept only suitable work, and retain control over the content’s creative direction. ### Post-campaign performance review Brands and creators can use campaign tracking and reporting to review content performance and campaign actions after deliverables are published and approved. ## Perguntas frequentes ### Who is SCRUB for? SCRUB is designed for nano and micro creators, brands, and campaign teams that need creator discovery, analytics, matching, and performance reporting. ### Which social accounts can creators connect? The main platform pages specifically mention Instagram and YouTube account connections. The ROI Calculator also models campaigns across Instagram, YouTube, and TikTok; broader platform coverage is not confirmed by the provided source. ### Do creators need a large follower count to join? No. SCRUB states that it is built for nano and micro creators and does not require millions of followers or a 10,000-follower minimum. The site emphasizes engaged and authentic audiences. ### How are creators matched with brands? After connecting social accounts, SCRUB analyzes audience information, content style, engagement, and niche signals. Brands can then discover and match creators against campaign requirements. ### How do creator payments work? The creator page says campaigns show transparent upfront payouts based on deliverables, and payment is released to the connected bank account after final deliverables are approved. It also states that creators can join for free. ## Informações rápidas - **Product type**: Nano-creator analytics and campaign infrastructure platform - **Primary users**: Nano and micro creators; brands and campaign teams - **Creator account connections**: Instagram and YouTube are specifically mentioned - **Security model**: Read-only access through OAuth 2.0; the site says data is retained for a maximum of 30 days - **Creator pricing**: The site states that joining is free for creators; the pricing page provided is unavailable - **Available planning tools**: Influencer ROI Calculator and Creator Quality Score