# PERQ Capture and nurture rental prospects, connect property marketing data and track the path from inquiries to leases. - Findings24: - Site: - Preços: Paid - Categorias: Geração de Leads IA, Análise de marketing com IA ## O que é PERQ? PERQ is a modular multifamily marketing platform for property operators, leasing teams and portfolio marketers. It connects traffic generation, property websites, prospect engagement and marketing intelligence so teams can relate renter interactions to tours and signed leases. Lead Capture embeds interactive tools across an existing property website to collect renter preferences and intent without rebuilding the site. Automated email and text nurture continues until prospects tour or opt out, while leasing teams receive context such as floor plans, budget and move-in timing. Reporting combines marketing and lease data across communities. Your agreement specifies the active software modules, connected systems and purchasing terms. ## O que PERQ pode fazer? ### Website lead capture A dynamic menu and behavior-triggered prompts engage visitors at different stages of their search. Captured leads include the prospect's searches, floor plans and timing for staff follow-up. ### Automated prospect engagement AI-assisted chat, automated personalized email/text nurture and tour-booking workflows help leasing teams respond and maintain contact with interested renters. ### Connected marketing and lease reporting Pulse Marketing Intelligence combines marketing and lease data for attribution, automated reporting and portfolio insights. AI-generated reports provide performance summaries for marketers, executives and owners. ### A modular marketing stack The platform spans traffic generation, websites, leasing and intelligence. Customer-selected products are recorded in the Services & Pricing schedule; listed PMS, CRM and lead-source connections support the chosen stack. ## Casos de uso ### Engage renters before they request a tour Offer interactive ways to explore floor plans or share preferences, then deliver that context to the leasing team for a relevant follow-up. ### Coordinate property marketing Connect paid, organic and local channels with website interactions and prospect data, helping a team see the renter journey across its existing systems. ### Review performance across a portfolio Compare how marketing activity relates to leads, tours and leases across communities and use attribution reports to guide budget decisions. ## Perguntas frequentes ### How is PERQ implemented on an existing website? Lead Capture embeds across the site and uses a dynamic menu, interactive tools and behavior-triggered prompts without rebuilding the website. Its lead data connects to the selected PMS, CRM and other PERQ components. The active products are defined in your Services & Pricing schedule. ### Which integrations are listed? The current catalog covers CRM, PMS, ILS and website-experience connections, including Yardi, RealPage, Entrata, AppFolio and Apartments.com. Listed examples identify supported partner options; the enabled products and connections are part of your selected implementation. ### What does a delivered lead contain? The lead workflow includes searches, floor plans considered and the renter's timeline, with floor-plan, budget and move-in information delivered into the CRM. Leasing staff can use that context to guide prospect follow-up. ### How is the platform purchased? Start with a PERQ demo and agree the active modules, properties and fees in the Services & Pricing schedule. Platform fees are invoiced monthly in advance. An implementation fee is invoiced separately; authorized advertising spend has its own invoicing schedule. ### Are all modules included automatically? No. The platform is a modular SaaS suite. Active products are identified in the agreement's Services & Pricing schedule, and adding new products or services requires a signed amendment. ## Informações rápidas - **Primary users**: Multifamily property operators, marketing and leasing teams - **Core inputs**: Property-site interactions, prospect preferences, marketing and lease data - **Core outputs**: Contextual lead records, nurture and booking workflows, attribution reports - **Deployment**: Selected SaaS modules with embedded website lead capture and system connections - **Buying model**: Recurring platform fees; separate implementation and authorized advertising charges