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Open Analytics

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Open Analytics é uma plataforma de análise da Web que prioriza a privacidade. Com um único script leve, acompanha visitantes em tempo real, funis, atribuição de receita e outras atividades do site. Foi criada para equipes que querem usar analytics sem cookies, banners de consentimento ou configurações complexas.

O que é Open Analytics?

Open Analytics is a privacy-first web analytics product that replaces a traditional analytics stack with a single small script, a dashboard, and optional programmatic access. It tracks pageviews, realtime presence, engagement time, custom events, funnels, Core Web Vitals, and revenue attribution, while keeping the tracking model cookieless and free of personal data.

The product is positioned as a Google Analytics alternative, but the source material emphasizes a broader workflow than pageview reporting alone. It is designed to let teams see traffic, sources, pages, geography, devices, sessions, funnels, and revenue in one place, with support for self-hosting, a hosted service, and AI-accessible tooling through an MCP server.

O que Open Analytics pode fazer?

Cookieless tracking

The tracker uses an identifier that expires daily and differs per site, with no cookies, no fingerprinting, and no personal data collected.

Realtime analytics

Visitors are shown as they arrive, with a live view that updates without refresh and a server-owned definition of who is currently online.

Funnels and custom events

Teams can define events such as signups or exports, then analyze funnel drop-off by visitor or by session.

Revenue attribution

Stripe payments can be tied back to the visits, referrers, campaigns, and pages that led to them.

Programmatic access

The documentation mentions a read API, CLI support, OAuth for the CLI and MCP, and an MCP server for AI agents.

Sharing and team access

Open Analytics includes public dashboards, embeddable widgets, and team roles for owner, admin, and viewer access.

Casos de uso

“Monitoring live site activity”

Useful for teams that want to see traffic and visitor flow as it happens, rather than waiting for delayed reports.

“Measuring signups and conversions”

Custom events and funnels help track steps that matter in a product or marketing flow.

“Attributing revenue to acquisition sources”

Teams using Stripe can connect payments to the campaigns and pages that generated them.

“Replacing cookie-banner-dependent analytics”

The product is built so that no consent banner is needed because it does not collect personal data or set cookies.

“Building with analytics data programmatically”

Developers and AI agents can read data through the API, CLI, or MCP server for custom workflows.

Perguntas frequentes

Does Open Analytics use cookies?

No. The documentation and homepage both state that it does not set cookies and does not collect personal data.

Do I need a consent banner?

According to the site, no consent banner is needed because the tracker is cookieless and privacy-first by design.

Can I self-host Open Analytics?

Yes. The product is described as open source under AGPL-3.0 and runnable on your own infrastructure.

What kinds of data does it track?

The site describes pageviews, realtime presence, engagement time, web vitals, custom events, funnels, and revenue attribution.

Can I import existing analytics history?

Yes, the site says it can import history from other tools, including Plausible and Google Analytics, although the source material does not provide full integration documentation.

Informações rápidas

Category
Web Analytics
Primary use
Privacy-first site analytics and revenue attribution
Deployment
Hosted and self-hosted
Tracking model
Cookieless script with no personal data collection
Programmatic access
Read API, CLI, and MCP server mentioned in documentation
Source domain
getopen.so

Análise de tráfego de Open Analytics

Os dados de tráfego são apenas para referência.

Classificação do domínio
28

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