# Omnisend

Omnisend is an ecommerce marketing platform for creating and automating email, SMS, and web push campaigns. It helps online stores manage customer segments, lifecycle workflows, forms, and performance reporting in one place.

- Findings24: <https://findings24.com/pt/tools/omnisend>
- Site: <https://www.omnisend.com/>
- Preços: Freemium
- Categorias: Marketing por e-mail com IA

## O que é Omnisend?

Omnisend is an ecommerce marketing platform for managing email, SMS, and web push communication. It combines campaign creation, audience segmentation, forms and popups, automated customer journeys, and reporting so online stores can coordinate customer messaging from one platform.

Its core workflow is lifecycle marketing: teams can build visual, no-code automations for welcome messages, abandoned-cart recovery, post-purchase follow-up, and other customer journeys. Email, SMS, and push can be used together or separately, while conditions, delays, multiple messages, and split paths support more detailed workflows.

Omnisend also connects with ecommerce platforms and supporting business apps. The site lists more than 295 tested integrations, including tools for email capture, advertising, design, loyalty, shipping, reviews, and customer support. Plans include a free tier, paid options, and migration assistance.

## O que Omnisend pode fazer?

### Email, SMS, and web push campaigns

Create email and SMS campaigns together or separately, and use web push notifications as another customer touchpoint.

### Visual automation builder

Build no-code workflows by arranging messages, delays, conditions, and split paths in a drag-and-drop interface. Email, SMS, and push can be combined in one automation.

### Audience segmentation

Create segments using customer behavior, purchase history, and engagement data so campaigns and workflows can target defined audiences.

### Forms and popups

Create branded forms and popups to collect email addresses and phone numbers without coding.

### AI-assisted marketing tools

Use AI features for campaign copy, form design and content, sending-time selection, reports and data insights, and product recommendations based on browsing and purchase behavior.

### Performance reporting

Review sales, engagement, and campaign results, including aggregate comparisons between email and SMS performance and identification of stronger campaigns and workflows.

## Casos de uso

### Welcome new subscribers

Use forms or popups to collect contact details, then start a welcome workflow that introduces the store to newly subscribed customers.

### Recover abandoned carts

Create a multi-step journey that sends timely follow-up messages to shoppers who leave items in their carts, using conditions or channel changes where appropriate.

### Follow up after purchase

Automate post-purchase communication for customers after an order, using the available email, SMS, or push channels in a single workflow.

### Coordinate targeted promotions

Segment customers by purchase history, behavior, or engagement and send campaigns tailored to those audiences rather than using one broad list.

### Connect the marketing stack

Sync data from supported ecommerce and business apps to build segments, trigger workflows, capture leads, support campaigns, and use information such as reviews or advertising audiences.

## Perguntas frequentes

### What channels does Omnisend support?

Omnisend supports email, SMS, and web push notifications. Email, SMS, and push can be used together or separately, including within the same automation builder.

### Can someone use Omnisend without coding?

Yes. The site describes drag-and-drop workflow creation and branded forms and popups that do not require coding.

### What kinds of automations can be created?

The documented templates include welcome, abandoned-cart, and post-purchase workflows. Custom automations can also use multiple messages, delays, conditions, and split paths.

### Does Omnisend offer a free plan?

Yes. The pricing page lists a $0 Free plan with no credit card required. It includes up to 500 emails per month, 250 contacts, and 500 web push notifications per month.

### Can Omnisend help with migration from another platform?

Yes. Omnisend says its team can migrate contacts, data, segments, lists, flows, and templates, with the pricing page describing free migration and a five-day migration offer.

## Informações rápidas

- **Category**: Ecommerce email and marketing automation
- **Channels**: Email, SMS, and web push
- **Automation style**: No-code drag-and-drop workflows
- **Integrations**: 295+ tested apps listed on the integrations directory
- **Free plan**: $0; up to 500 emails, 250 contacts, and 500 web push notifications per month
- **Support**: 24/7 live chat and email support