# Klaviyo

Plataforma autônoma de CRM B2C e marketing com IA que unifica e-mail, SMS, WhatsApp, dados e análises.

- Findings24: <https://findings24.com/pt/tools/klaviyo>
- Site: <https://klaviyo.com>
- Preços: Freemium
- Categorias: Marketing por e-mail com IA, Análise de marketing com IA

## O que é Klaviyo?

Klaviyo is an autonomous B2C CRM and AI marketing platform for brands that want to manage marketing, service, analytics, and customer data in one place. The site positions it as a system for both record and action, combining a customer data platform, real-time signals, and AI agents to automate work across the customer journey.

Across the product site, Klaviyo describes support for email, SMS, RCS, WhatsApp, mobile push, reviews, and web events, along with marketing automation, customer service, and analytics. It also highlights K:AI Marketing Agent and K:AI Customer Agent, which can create campaigns, respond to questions, recommend products, and help teams act on customer data more quickly.

## O que Klaviyo pode fazer?

### Omnichannel marketing

Run email and text campaigns, along with RCS, WhatsApp, mobile push, and reviews, from a single platform so customer activity can inform each send.

### AI campaign creation

Use K:AI Marketing Agent to create launch-ready campaigns, flows, and sign-up forms from a URL, then continue improving them with new ideas and campaigns.

### AI customer support

Resolve support questions, route conversations, and surface product recommendations with K:AI Customer Agent across SMS, web chat, and email beta.

### Customer data platform

Build unified customer profiles from behavioral, transactional, and engagement data, and use real-time signals for segmentation and personalization.

### Analytics and reporting

Track performance with pre-built and custom dashboards, attribution, funnel analysis, and recommendations to understand what drives results.

### Integrations and APIs

Connect ecommerce, shipping, loyalty, advertising, and other systems through 350+ integrations and APIs, including real-time data syncs.

## Casos de uso

### Omnichannel lifecycle marketing

Create email and text campaigns from a single customer view, then use real-time behavior to tailor messages across channels.

### Campaign and flow setup

Let Marketing Agent generate launch-ready campaigns, automated flows, and sign-up forms from a URL, reducing setup time for new teams.

### AI-assisted customer service

Use Customer Agent to answer questions, suggest products, and handle routine support interactions across SMS, web chat, and email beta.

### Performance analysis and optimization

Build segments, dashboards, and attribution views to see which campaigns and channels are driving revenue and repeat purchases.

### Data-connected automation

Connect ecommerce and business systems through integrations and APIs to sync customer, product, and order data into Klaviyo in real time.

## Perguntas frequentes

### What is Klaviyo?

Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push in one system.

### Does Klaviyo have a free plan?

Yes. Klaviyo offers a free plan with core features, while paid plans scale based on contacts and channel usage such as email and SMS. Enterprise pricing is also available.

### What integrations does Klaviyo offer?

Klaviyo supports native integrations with ecommerce platforms such as Shopify, plus connectors for payment providers, CRMs, analytics tools, and messaging platforms. The site also calls out ChatGPT, Claude, and MCP options for agentic workflows.

### Which channels does Klaviyo support?

Klaviyo supports email, SMS/Text, RCS, mobile push, WhatsApp, and web events, with those signals unified into a single customer profile.

### How does Klaviyo support enterprise teams?

For enterprise brands, Klaviyo positions itself as a unified B2C CRM that combines data, execution, analytics, APIs, webhooks, SDKs, warehouse syncs, and dedicated support for larger-scale use.

## Informações rápidas

- **Category**: B2C CRM / AI marketing platform
- **Platform type**: Autonomous customer relationship and marketing platform
- **Primary users**: B2C and ecommerce brands
- **Source domain**: klaviyo.com
- **Pricing**: Free plan available; paid plans and enterprise pricing also offered
- **Integrations**: 350+ integrations and APIs