# Factors.ai An AI-powered ABM and attribution platform for B2B marketing and sales teams. - Findings24: - Site: - Preços: Paid - Categorias: Geração de Leads IA, Análise de marketing com IA, Marketing & Sales ## O que é Factors.ai? Factors.ai is an account-based marketing (ABM) and attribution platform for B2B go-to-market teams. It brings account and engagement signals together to help teams identify companies visiting their website, target accounts, coordinate advertising and sales workflows, and assess how campaigns relate to buyer journeys and revenue. Its tools span account identification, audience and campaign workflows, reporting, and sales alerts, with capabilities varying by plan. ## O que Factors.ai pode fazer? ### Website account identification Identify companies and users visiting a website and review their activity, giving marketing and sales teams a clearer starting point for account research. ### Account segmentation and scoring Build account segments using firmographic and behavioral filters. Higher-tier plans add custom or predictive account scoring and engagement tracking. ### Advertising audience and campaign workflows Use account data in advertising workflows, including LinkedIn and Google Ads capabilities. Enterprise features include dynamically syncing audiences and conversion feedback. ### Attribution and buyer-journey analysis Track how accounts engage across buyer stages and assess how advertising and other signals relate to the buyer journey. Advanced plans include ABM analytics and G2 influence analysis. ### Alerts, workflows, and reporting Configure alerts and workflows for sales follow-up, including Slack or Microsoft Teams alerts on Lite. Paid plans add rule-based or custom agentic workflows, CRM syncing, and reports. ## Casos de uso ### Prioritize timely sales outreach Sales development representatives and account executives can use high-intent account signals and alerts to decide which accounts to contact and when. ### Refine account-based advertising Marketing teams can segment target accounts and use account engagement and campaign data to guide advertising activity across supported channels. ### Evaluate campaign contribution Marketing leaders can examine ad exposure and account activity alongside buyer-stage movement to better understand how campaigns are influencing opportunities. ### Coordinate marketing and sales signals Teams can bring website engagement and account data into reporting and CRM workflows, helping sales see which accounts are active and giving marketing a shared view of engagement. ## Perguntas frequentes ### Can Factors.ai identify companies visiting my website? Yes. Account identification is included across plans. The pricing page says the Basic plan can unmask over 75% of companies visiting a website. ### Which advertising platforms are mentioned? The pricing information describes LinkedIn Ads capabilities and, on Enterprise, dynamic audience syncing to Google and LinkedIn Ads. Available advertising functions depend on the plan. ### Can sales teams use Factors.ai? Yes. The sales workflow is designed to surface high-intent accounts, provide alerts, and help representatives prioritize outreach and next actions. ### How is the product priced? The listed options include a Lite trial followed by $199 per month, Basic at $6,000 per year, Growth at $20,000 per year, and Enterprise from $30,000 per year. The site also offers a free trial and a demo; plan details and pricing should be reviewed with Factors.ai. ### Does the Lite option require a credit card? The pricing page says Lite requires no credit card, offers a two-minute setup, and can be canceled anytime. ## Informações rápidas - **Product category**: B2B account-based marketing and attribution platform - **Primary users**: Go-to-market, marketing, and sales teams - **Account signals**: Website visitor company and user identification - **Advertising platforms named**: LinkedIn Ads and Google Ads - **Pricing options shown**: Lite trial; Basic, Growth, and Enterprise plans - **Product domain**: factors.ai