Decode AI Creative Insights é uma plataforma de testes criativos e de anúncios com assistência de IA para equipes de marketing, pesquisa e produto. Analisa atenção, resposta emocional, foco visual, clareza da mensagem, lembrança e intenção de compra para ajudar a melhorar os anúncios antes do lançamento.
Decode AI Creative Insights is a creative-testing and ad-testing platform from Entropik. It uses predictive attention analysis, emotion simulation, eye-gaze measurement, behavioral analysis, and AI recommendations to evaluate creative concepts and advertising assets before media spend begins. Teams can use it to compare variations, identify the elements that attract or lose attention, and estimate which executions are more likely to perform.
The platform supports a workflow from creative upload through analysis, comparison, and optimization. Its outputs include attention and emotional-response views, visual hierarchy heatmaps, performance scores or predictions, audience comparisons, benchmarks, and recommendations for improving creative elements such as headlines, visuals, calls to action, layouts, and brand placement.
Compare creative variations and predict attention, recall, and resonance before launch. The platform can show first fixation, attention duration, visual path, and retention to help teams understand how viewers move through an asset.
Visualize emotional highs and lows over the course of a creative and identify moments associated with engagement or drop-off. Emotion responses can be considered alongside intent and brand-safety checks.
Use heatmaps to see which areas attract visual focus and whether important messages remain visible. This supports decisions about layouts, storytelling, branding, and distracting elements.
Evaluate concepts and variations with performance scores or predictions, then compare results across audiences, demographics, channels, competitors, category benchmarks, and historical campaign performance where applicable.
Receive suggestions about what to change, why performance may change, and which improvements should be prioritized. The recommendations are intended to support clearer creative briefs and iteration before launch.
Upload concepts, mockups, or finished assets, analyze them with emotion recognition, eye tracking, and attention measurement, and use A/B or multivariate comparisons to select stronger creative directions.
Marketing teams can test ads for television, digital, print, and social media before committing media budget. The analysis helps identify stronger executions and potential attention or emotional-response problems.
Creative and brand teams can evaluate early ideas, mockups, messages, and calls to action before investing in full production. This provides a way to remove weaker concepts earlier in the development process.
Research and marketing teams can compare how demographic or synthetic audience segments respond to the same creative. Persona-by-persona comparisons can inform adaptations for different audience groups.
Design and content teams can use attention paths, heatmaps, message-clarity measures, and recall indicators to refine visual hierarchy, copy, brand placement, and calls to action.
Teams can compare current concepts with past campaigns, category norms, competitors, channels, or audience segments to identify patterns and guide future creative decisions.
It measures or predicts attention, recall, resonance, emotional response, visual focus, message clarity, brand recall, and purchase intent. Its workflow also references eye tracking, emotion recognition, behavioral analysis, and performance prediction.
The source describes testing concepts, mockups, finished creative assets, and ads across TV, digital, print, and social media. The platform page also presents a drag-and-drop upload workflow, but does not list every supported file format.
Users upload a creative, apply analysis using attention, emotion, eye-gaze, or behavioral measures, review scores and visualizations, compare variations or audiences, and use recommendations to revise the creative before launch.
Yes. Decode describes demographic and channel comparisons, competitor and category benchmarks, historical trends, and reusable synthetic audiences that can be applied across evaluations.
The pricing page lists a Free plan with limited access, including a small number of studies, responses, researcher usage, and AI creative prediction scans. Enterprise access includes broader modules, scale, integrations, and controls; exact commercial pricing is handled through sales.
Os dados de tráfego são apenas para referência.
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