Social media moderation, engagement and analytics for brands managing conversations across channels.
BrandBastion is a social media engagement platform paired with specialist services. It brings comments, direct messages, mentions, reviews, and listening signals from supported channels into a shared workflow for moderation, customer responses, and reporting. Its AI uses post-, thread-, and brand-specific context, including configured policies, tone of voice, and approved knowledge, to help determine whether to hide content, draft a reply, route a conversation, or alert a team. Specialists configure and refine the system, while teams can choose between approving AI-drafted replies and having replies managed against agreed playbooks. Teams should review reply accuracy and moderation decisions, particularly when a conversation is sensitive.
AI considers the post, caption, media, thread, user intent, and sentiment alongside brand rules to identify harmful comments, scams, spam, and other risks. Teams can configure moderation for brand-specific policies and edge cases.
Generate replies using approved sources such as a help center, website, or product catalog. Agent+ supports team approval of drafted replies; Engage+ adds 24/7 managed responses using playbooks, with human quality checks and escalation for sensitive cases.
Bring supported comments, messages, mentions and reviews into one workflow for moderation and replies.
Track sentiment, topics, and engagement across supported channels, with reporting at post, profile, and campaign levels. Listening can extend beyond owned channels, and AI summaries can be delivered through email, Slack, or Teams.
Receive alerts for crises, sentiment spikes and performance changes, and route conversations to the team when they need attention.
BrandBastion specialists configure policies, knowledge, and engagement playbooks, then refine the setup based on conversation patterns and team feedback.
Moderate ad comments and respond to relevant questions while monitoring sentiment and performance. The website describes a controlled campaign test with better ROAS and purchases; this is an example, not a guaranteed result.
Social teams can use AI-drafted responses grounded in approved help content and review them in batches before sending. Brands seeking outsourced coverage can instead use managed replies governed by their approved playbooks.
Communications teams can follow mentions, hashtags, keywords, sentiment, and topics across supported platforms, then use summaries and reporting to identify changes that merit action.
Route sensitive or service-related social conversations to the team for follow-up, using the brand’s configured rules.
Reputation+ focuses on moderation and protection. Agent+ adds AI-drafted replies for an in-house team to approve. Engage+ is for brands that want replies managed end to end using agreed playbooks.
Yes. Agent+ provides drafted replies for team approval. Engage+ uses pre-approved playbooks and BrandBastion's managed service to handle replies, with human quality checks and escalation for sensitive cases.
The integrations listing covers Instagram, TikTok, Facebook, LinkedIn, X, YouTube, and Threads, plus messaging, review, help-desk, and Shopify commerce integrations. Capabilities vary by platform.
BrandBastion specialists configure brand policies, approved knowledge and reply playbooks. Confirm the implementation schedule and managed-response launch sequence with the team.
The workflow can alert a team or escalate a conversation. Confirm the available help-desk integrations and synchronization behavior for the selected setup.
Os dados de tráfego são apenas para referência.
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