Attention Insight

O que é Attention Insight?

Attention Insight is an AI-powered visual attention analytics platform for evaluating designs, web pages, ads, product screens, and short videos before launch. It generates predicted attention patterns from uploaded creative or a URL, giving teams a way to inspect visual hierarchy without conducting an eye-tracking session. Results are intended to help users judge whether prominent content—such as a headline, CTA, or key visual—is likely to attract focus and to compare design alternatives.

O que Attention Insight pode fazer?

Attention heatmaps

Visualize predicted areas of viewer attention across a design or page to see which elements are likely to draw focus.

Attention metrics

Review measures including Clarity Score, Focus Score, and Percentage of Attention for selected design objects.

Multiple input formats

Analyze an image, a URL covering up to three sections, or short video clips; video analysis is charged per second under the listed plans.

Contrast map

Inspect contrast patterns alongside attention results to assess how visual elements stand apart.

AI recommendations

Request an AI recommendation as part of the analysis workflow to get suggestions for design adjustments.

Reports and sharing

Generate reports and share analyses with collaborators; these features are listed for the Pro plan and above.

Casos de uso

“Refine a page before release”

Designers can inspect a landing page or interface concept for whether its headline, CTA, and key visual stand out, then revise hierarchy before launch.

“Compare creative variations”

UX and product teams can assess multiple layout iterations and use their attention results to narrow options for subsequent user testing.

“Review campaign assets”

Marketers can evaluate ads and other campaign visuals to check whether the intended message or CTA is likely to receive attention.

“Explain design choices to stakeholders”

Designers and agencies can use attention metrics and shareable reports to present a data-backed rationale for a proposed visual direction.

Perguntas frequentes

Does Attention Insight require participants or an eye-tracking lab?

No. Its AI predicts attention patterns using prior eye-tracking data, so analyses can be generated without recruiting participants for each assessment.

What can I analyze?

The service supports image testing, URL analysis of up to three sections, AI recommendations, and short video testing. The available video allowance depends on the plan.

How quickly are results available?

The site describes attention feedback as being generated within seconds. It also lists quick video testing, with plan-specific limits.

Can a team share analysis results?

Yes. Instant reports and collaboration and sharing features are listed as additional features on the Pro plan; higher plans also include these Pro features.

Is there a free trial?

The pricing page offers a 14-day free trial and says no credit card is required.

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