# Amplitude AI-powered product analytics, feedback, and experimentation for product teams. - Findings24: - Site: - Preços: Freemium - Categorias: Analista de dados com IA, Analytics & BI ## O que é Amplitude? Amplitude is a digital analytics platform for teams building and improving web, mobile, and AI agent experiences. It combines behavioral analytics, customer feedback, session replay, experimentation, and in-product guidance to connect user activity with decisions about what to build and change. Its Global Agent provides a conversational interface across Amplitude’s capabilities. Teams can ask about onboarding drop-offs, find sessions where users struggled, and explore product priorities using the platform’s data. Developers can also access Amplitude insights through MCP in compatible AI tools. ## O que Amplitude pode fazer? ### Product and marketing analytics Analyze product and web behavior and report on campaigns. Higher tiers add conversion drivers, saved metrics, cart analysis, and other tools for exploring outcomes. ### Session replay and page insights Review web and mobile sessions with data masking, search, and collaboration. Plus and higher plans include heatmaps; Zoning Insights measures engagement with page areas. ### Feature and web experimentation Use unlimited feature flags and target users by cohort, behavior, or user property. Web experiments include a visual editor and version history; experiment capacity and results access depend on the plan. ### Customer feedback analysis AI Feedback analyzes customer feedback from supported integrations, public sources, and uploads. Plus and higher plans can create cohorts from feedback insights. ### Agent Analytics Inspect agent traces, filter sessions semantically, and cluster topics. Built-in signals, custom LLM and code-based evaluators, calibration runs, and manual labeling support evaluation of agent experiences. ### Guides and surveys Deliver guides and surveys to selected cohorts. Plus adds time- and event-based triggers, while Growth and Enterprise include smart triggers and localization. ## Casos de uso ### Diagnose onboarding friction Product teams can investigate a signup-to-setup funnel, inspect sessions around drop-off points, and identify where new users stall before activation. ### Assess marketing performance Marketing teams can examine campaign reporting alongside product behavior to understand how acquisition channels relate to downstream activity. ### Evaluate AI agent experiences Teams operating AI agents can review conversations and traces, group recurring topics, and apply evaluators to investigate quality issues. ### Validate a product change Teams releasing a feature or page variation can target relevant audiences and use experimentation to assess results, with analysis capabilities determined by their plan. ## Perguntas frequentes ### What does the Free plan include? Free includes 2 million events per month, 10,000 monthly session replays, 5,000 monthly agent sessions, and 2,000 monthly AI feedback records. It also includes AI Agents and MCP, product analytics, and limited experiments, guides, and surveys. No credit card is required. ### How do the paid plans work? Plus starts at $0 with the first 2 million monthly events free, requires a credit card, and can scale to 70 million events. Growth and Enterprise use custom event-based pricing through sales. ### How can developers set up tracking? For browser tracking, install @amplitude/analytics-browser and initialize tracking using the SDK documentation. Amplitude also documents SDKs for platforms including TypeScript, Python, Go, Swift, and Kotlin. ### Can multiple team members use the platform? Every plan includes unlimited seats. Growth adds SSO and project permissions; Enterprise adds data access controls and advanced user management, including role-based access control. ## Informações rápidas - **Primary users**: Product, marketing, analytics, and development teams - **Supported experiences**: Web, mobile, and AI agents - **AI workflow**: Global Agent and MCP access through compatible AI tools - **Website**: https://amplitude.com - **Startup program**: Startups with under $10 million in funding and fewer than 20 employees can apply for one free year of Growth.