# WorkMagic Marketing measurement software that combines incrementality testing, attribution, and media mix modeling. - Findings24: - Website: - Pricing: Freemium - Categories: AI Marketing Analytics, Analytics & BI ## What is WorkMagic? WorkMagic is a marketing measurement platform for evaluating how advertising affects sales across channels. It combines regional incrementality tests with incrementality-based attribution and media mix modeling (MMM), using test results to calibrate models for tactical and strategic decisions. Teams can use it to compare channel performance, assess cross-channel effects, and plan budgets. The platform also includes a Conversion API and an MCP connection that lets users access WorkMagic data through compatible large language models (LLMs). ## What can WorkMagic do? ### Regional incrementality testing Configure regional holdout tests to estimate the lift associated with marketing channels and assess impact across sales channels. ### Incrementality-based attribution Cross-channel dashboards and attribution models apply test insights to marketing performance, supporting analysis from channel level to creative level. ### Causal media mix modeling MMM combines historical data with incrementality test results to inform projections and budget optimization. ### Net profit analysis Sync and calculate COGS, shipping costs, and advertising expense to review net profit by channel and advertisement. ### WorkMagic MCP connection Connect WorkMagic to a compatible LLM to ask questions about reporting, request custom dashboards, and run analyses for optimization, budget allocation, or media performance. ## Use Cases ### Check whether advertising caused a lift Use a regional holdout test to estimate a channel’s incremental contribution rather than relying only on attributed conversions. ### Understand cross-channel sales effects Review whether a campaign or channel contributes to sales beyond the platform or storefront where its ads ran. ### Plan budgets across channels Use test-calibrated MMM projections to compare channel options and inform budget allocation. ### Bring marketing and finance onto shared metrics Include costs such as COGS, shipping, and ad expense in channel and ad-level net profit analysis. ### Explore reports with an AI assistant Connect the MCP to a compatible LLM to ask questions about WorkMagic reporting or prompt a tailored dashboard or analysis. ## Frequently Asked Questions ### What does WorkMagic measure? It measures marketing incrementality and provides attribution and media mix modeling across marketing and sales channels. ### Does WorkMagic support regional experiments? Yes. The platform supports regional holdout tests to estimate the lift associated with marketing channels. ### Can WorkMagic help with budget planning? Its media mix modeling uses historical data and incrementality test results to generate projections and support budget optimization. ### How do users connect an AI assistant? Connect Claude or ChatGPT to the WorkMagic MCP at https://mcp.workmagic.io/mcp, then sign in to WorkMagic to authorize access. ### What plan options are listed? MTA Self-Serve provides self-service attribution with a free start. Incrementality Test and Triangulation use demo-led access; contact the team for a customized Enterprise solution. ## Quick Facts - **Product category**: Marketing measurement and analytics platform - **Core methods**: Incrementality testing, attribution, and media mix modeling - **AI access**: WorkMagic MCP connection for compatible LLMs - **Listed plans**: MTA Self-Serve, Incrementality Test, Triangulation, Enterprise - **Website**: workmagic.io