Regional incrementality testing
Configure regional holdout tests to estimate the lift associated with marketing channels and assess impact across sales channels.
WorkMagic
Freemium
Marketing measurement software that combines incrementality testing, attribution, and media mix modeling.
What is WorkMagic?
WorkMagic is a marketing measurement platform for evaluating how advertising affects sales across channels. It combines regional incrementality tests with incrementality-based attribution and media mix modeling (MMM), using test results to calibrate models for tactical and strategic decisions. Teams can use it to compare channel performance, assess cross-channel effects, and plan budgets. The platform also includes a Conversion API and an MCP connection that lets users access WorkMagic data through compatible large language models (LLMs).
What can WorkMagic do?
Incrementality-based attribution
Cross-channel dashboards and attribution models apply test insights to marketing performance, supporting analysis from channel level to creative level.
Causal media mix modeling
MMM combines historical data with incrementality test results to inform projections and budget optimization.
Net profit analysis
Sync and calculate COGS, shipping costs, and advertising expense to review net profit by channel and advertisement.
WorkMagic MCP connection
Connect WorkMagic to a compatible LLM to ask questions about reporting, request custom dashboards, and run analyses for optimization, budget allocation, or media performance.
Use Cases
“Check whether advertising caused a lift”
Use a regional holdout test to estimate a channel’s incremental contribution rather than relying only on attributed conversions.
“Understand cross-channel sales effects”
Review whether a campaign or channel contributes to sales beyond the platform or storefront where its ads ran.
“Plan budgets across channels”
Use test-calibrated MMM projections to compare channel options and inform budget allocation.
“Bring marketing and finance onto shared metrics”
Include costs such as COGS, shipping, and ad expense in channel and ad-level net profit analysis.
“Explore reports with an AI assistant”
Connect the MCP to a compatible LLM to ask questions about WorkMagic reporting or prompt a tailored dashboard or analysis.
Frequently Asked Questions
What does WorkMagic measure?
It measures marketing incrementality and provides attribution and media mix modeling across marketing and sales channels.
Does WorkMagic support regional experiments?
Yes. The platform supports regional holdout tests to estimate the lift associated with marketing channels.
Can WorkMagic help with budget planning?
Its media mix modeling uses historical data and incrementality test results to generate projections and support budget optimization.
How do users connect an AI assistant?
Connect Claude or ChatGPT to the WorkMagic MCP at https://mcp.workmagic.io/mcp, then sign in to WorkMagic to authorize access.
What plan options are listed?
MTA Self-Serve provides self-service attribution with a free start. Incrementality Test and Triangulation use demo-led access; contact the team for a customized Enterprise solution.
Quick Facts
- Product category
- Marketing measurement and analytics platform
- Core methods
- Incrementality testing, attribution, and media mix modeling
- AI access
- WorkMagic MCP connection for compatible LLMs
- Listed plans
- MTA Self-Serve, Incrementality Test, Triangulation, Enterprise
- Website
- workmagic.io
WorkMagic Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 63
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