# TruLata TruLata is an AI marketing platform for service businesses that runs search, advertising, website content, outbound, and email workflows, while reporting activity, costs, leads, jobs, and revenue in one place. Its team handles setup and ongoing marketing operations instead of leaving the work entirely to the customer. - Findings24: - Website: - Pricing: Freemium - Categories: AI Lead Generation ## What is TruLata? TruLata is an AI marketing platform for service businesses that combines search visibility, advertising, website content, outbound prospecting, email, social media, reviews, and lead reporting. It is designed to replace a patchwork of separate marketing tools and vendors with one operating view. The platform reports what ran, what it cost, and what it produced. Website form leads are recorded as they arrive, phone leads can come from a connected CRM or call-tracking platform, and users can mark when leads become jobs. TruLata’s team handles account connections and the ongoing included marketing work. ## What can TruLata do? ### Unified marketing dashboard Search, advertising, content, outbound, and email activity report into one screen instead of separate logins and reports. ### Search and AI-answer visibility Tracks search visibility, queries, rankings, reviews, and visibility across ChatGPT, Gemini, Claude, and Grok, alongside Google Business Profile management. ### Managed advertising Google search campaigns are monitored daily, with campaign spend and lead cost shown in the dashboard. Growth adds Meta advertising, while the broader paid offering also identifies ChatGPT advertising. ### Lead and attribution ledger Website form requests are recorded as they arrive with their source and outcome. CRM-recorded phone leads can also be included, and users can mark leads that become jobs. ### Content and outreach workflows The content engine researches, drafts, and publishes website articles on a chosen cadence. Higher tiers add prospect sourcing, logged outreach, follow-up email, and social media management. ### Freshness and activity reporting The dashboard shows data age, live leads, jobs, and revenue, and reports source delays for Google Ads, Analytics, and Search Console. ## Use Cases ### Owner-managed local service business A business owner can review whether search, ads, content, and follow-up activity ran during a busy week without personally operating each channel. ### Multi-location or national service brand Organizations operating across several markets can use the same dashboard to review marketing activity and results across locations. ### Marketing manager reporting A marketing manager can use the lead ledger, attribution data, cost reporting, and job outcomes as a central place to report on channel performance. ### Replacing an agency or lead marketplace A service business can move from separate retainers or shared marketplace leads toward its own search presence, content, advertising accounts, and prospect list. ### Managed marketing execution Companies that do not want to run marketing software themselves can have TruLata’s team connect accounts, watch ads, publish content, and manage included workflows. ## Frequently Asked Questions ### How is TruLata set up? The TruLata team handles setup. Customers provide manager invitations for Google Analytics, Search Console, Google Ads, and Google Business Profile, while the team connects supported CRM, payment, booking, email, call-tracking, and website-form sources using access granted by the customer. TruLata says it does not require account passwords. ### Does TruLata run the marketing or only report on it? Both. Search, advertising, content, outbound, and email workflows run within the service, while the dashboard reports activity, cost, leads, jobs, and revenue. The team also monitors and manages the included work. ### How are leads counted? Website form leads are recorded when they arrive and emailed to the team. Phone leads count when they are recorded in a connected CRM; a call-tracking platform can be connected during setup when it provides an API. Users can mark when a lead becomes a job. ### How current are the dashboard figures? Leads, jobs, and revenue are described as live. Google Ads and Analytics data can be a few hours behind, and Search Console data can be two to three days behind. The dashboard displays a freshness stamp or the age of the data. ### Can customers stop using the service? The published plans are month to month. When a customer stops, the next month is not billed, manager access can be revoked in the customer’s Google consoles, and the content archive written to the customer’s Drive remains theirs. ## Quick Facts - **Category**: AI marketing platform - **Primary users**: Service businesses and their marketing teams - **Core channels**: Search, Google Ads, Meta ads, website content, outbound, email, social media, and reviews - **Lead sources**: Website forms, connected CRM records, and supported call-tracking connections - **Account model**: Customer-granted access with no password handoff for Google accounts - **Plans**: Published Starter, Launch, and Growth tiers, plus a Command engagement scoped with the customer