TrueROAS

TrueROAS ad tracking and attribution for Shopify and WooCommerce stores. Measure revenue, improve conversion signals, and compare channel performance.

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Overview

TrueROAS is an ad tracking and attribution product for e-commerce stores, with a focus on Shopify and WooCommerce. It is designed to help brands measure sales more accurately in a cookie-less environment by combining first-party tracking, server-side signals, and other attribution inputs.

The product’s stated goal is to show which ads and channels drive revenue, not just clicks, and to feed that data back into ad platforms for optimization. The site also positions TrueROAS as a practical setup for store owners and agencies that want centralized reporting, revenue-based pricing, and support for multi-store or higher-volume accounts.

Core features

Server-side and first-party tracking

Uses first-party and server-side signals to improve attribution in a cookie-less environment and recover sales that would otherwise be missed.

Unified e-commerce dashboard

Brings ad performance, customer journeys, LTV, and product data into a single reporting view so teams can compare channels and outcomes in one place.

Enriched data sendback

Sends enriched conversion data back to ad platforms so Meta, Google, TikTok, and other channels can optimize from better purchase signals.

Multi-channel revenue tracking

Tracks revenue across ad platforms and also includes email and SMS revenue in the same measurement picture.

Platform coverage and setup help

Supports Shopify, WooCommerce, and custom integrations, with setup options for stores that need help getting configured.

AI-assisted attribution workflow

Includes AI-oriented workflows such as AI chat, post-purchase surveys, and a machine-learning attribution approach described as triangulating tracking, surveys, and MMM.

Common use cases

Budget allocation for paid media
Use TrueROAS to compare paid channels against actual revenue so you can decide which campaigns deserve more budget and which should be cut.
Attribution in a cookie-less environment
Use the platform to recover attribution that is often lost to iOS changes, ad blockers, and cookie limitations by combining multiple measurement signals.
Feeding better signals to ad platforms
Use the dashboard and sendback workflow to give Meta and Google better conversion signals for ongoing campaign optimization.
Managing multiple stores or accounts
Use the multi-store and team-friendly setup to centralize tracking across more than one storefront or account.
Non-standard ecommerce setups
Use the custom integration and done-for-you onboarding options when your business runs outside the core Shopify or WooCommerce setup.

Pros and Cons

Pros

Covers both Shopify and WooCommerce, with custom integrations also mentioned for other platforms.
Combines multiple attribution inputs, including tracking, surveys, and machine-learning-based modeling, rather than relying on a single signal.
Includes revenue-based pricing language and a free trial, which makes it easier to evaluate before committing.
Supports a broad set of ad channels and also includes email and SMS revenue in its measurement scope.
Offers a no-code or low-code style setup flow, with onboarding help available on higher-touch plans.

Cons

The source does not provide a fully detailed feature-by-feature integration matrix, so buyers may need to confirm exact support for specific tools or channels.
Some capabilities appear plan-dependent or add-on based, such as CAPI coverage and custom integration support.

FAQ

Does TrueROAS offer a free trial or free tier?

Yes. The pricing page states that TrueROAS offers a 14-day free trial. It also says the first $10,000 in monthly revenue can be tracked for free on the Basic plan.

Which platforms does TrueROAS support?

TrueROAS is positioned for Shopify and WooCommerce stores, and the pricing page also says it supports custom integrations for platforms such as GoHighLevel, BigCommerce, and custom builds.

How is TrueROAS set up?

The homepage says setup takes about 2 minutes for the app flow, while the pricing page also describes no-code installation and a done-for-you setup option on some plans.

What channels does TrueROAS track?

The source says TrueROAS works with major ad platforms and mentions Meta, Google, TikTok, Snapchat, Pinterest, and Microsoft Ads, plus email and SMS revenue tracking.

Are there plan limits or add-ons to know about?

The pricing page says all plans include unlimited stores, unlimited ad spend, and unlimited pageviews. It also lists a CAPI add-on on lower plans and a full CAPI coverage plan on Pro and above.

Quick Facts

Category: Ad tracking and attribution
Primary platforms: Shopify, WooCommerce
Pricing model: Revenue-based plans with a free tier/trial
Website: trueroas.io
Supported channels: Meta, Google, TikTok, Snapchat, Pinterest, Microsoft Ads, email, SMS