Trendtracker

What is Trendtracker?

Trendtracker is a strategic intelligence platform for strategy, foresight, and innovation teams. It scouts, monitors, and forecasts emerging trends and signals across industries and geographies, helping teams follow changes in markets and technologies.

The platform brings together trend analysis, startup discovery, and personalized global news with automated summaries. Its core purpose is to support ongoing strategic research: identifying emerging developments, following their evolution, and using those insights to inform planning.

What can Trendtracker do?

Trend and signal discovery

Scouts emerging trends and signals across industries and geographies, giving teams a starting point for investigating developments relevant to their strategy.

Continuous market monitoring

Monitors markets, technologies, and trends so teams can follow changes over time as part of ongoing intelligence work.

Trend analysis and forecasting

Analyzes market trends and forecasts emerging developments to support foresight research and consideration of future changes.

Startup and funding signals

Advanced trend insights include startup and funding activity for technology and innovation research. These advanced capabilities depend on the selected plan.

Personalized news and summaries

Provides AI-generated news briefs filtered by trend, source, language, or geography. News can be mapped to a trend board to give headlines strategic context.

Built-in AI Analyst

Starting from your trend board, AI Analyst explains what is changing, what it means for your business, and possible responses. Ask follow-up questions or explore scenario analysis, with links to underlying research, company announcements, and industry publications.

Use Cases

“Market research for strategic planning”

Strategy teams can examine trends in an industry or geography and follow market developments when assessing the context for business plans.

“Emerging technology foresight”

Foresight teams can investigate early signals and consult trend forecasts when exploring how technologies and markets may evolve.

“Startup research for innovation teams”

Innovation teams can investigate startup and funding signals alongside emerging technology trends when considering new business approaches.

Frequently Asked Questions

Who is Trendtracker designed for?

The platform is built for strategy, foresight, and innovation teams that need ongoing intelligence about markets, technologies, and emerging trends.

Is its coverage limited to one industry or region?

Trendtracker spans industries and geographies. Radars can focus on chosen industries, regions, and strategic themes, while news briefs can be filtered by trend, source, language, or geography.

What information can users review?

Users can review trends, signals, forecasts, startup and funding insights, and news summaries. AI Analyst adds explanations and possible strategic responses based on a trend board. Follow source links to assess the evidence before using the output in planning.

How is pricing determined?

Trendtracker is sold as an annual enterprise subscription scoped to teams and use cases. Team suits a single-team pilot, Program covers multiple teams, and Enterprise supports broader global deployment. Pricing and configuration are scoped through a discovery call; advanced features and integrations vary by plan.