Tangent AI

What is Tangent AI?

Tangent AI is a customer personalization platform for beauty brands, focused on skin and hair discovery across ecommerce and retail. It combines guided quizzes and selfie-based analysis to collect shoppers’ concerns, preferences and goals, then uses those inputs to present relevant product recommendations and routines.

The platform also supports follow-up workflows: shopper profiles can inform CRM campaigns, customer-support teams can view prior quiz results, and progress tools let shoppers track skin or hair health. Tangent offers a Shopify app alongside solutions for customer acquisition, average order value, retail engagement and managed implementation.

What can Tangent AI do?

Guided skin and hair quizzes

Question-based flows capture shoppers’ concerns, preferences and routine goals to support product discovery.

Selfie-based analysis

Selfie mapping analyzes facial characteristics and is presented as a way to personalize skin or hair recommendations.

Personalized recommendations and routines

Quiz responses are processed by AI models to select products suited to a shopper and can be used to build routines and bundles.

Shopper profiles and CRM integrations

Collected quiz information can be sent to CRM and marketing tools; listed integrations include Klaviyo, Yotpo and Meta Pixel.

Customer-support dashboard

Support teams can view shoppers’ previous quiz data, selfies and results to inform individualized advice and product suggestions.

Health progress tracking

In-store skin and hair health diary tools let shoppers track progress over time.

Use Cases

“Personalize ecommerce discovery”

Beauty storefronts can use a quiz to learn what a visitor is looking for and guide them toward relevant products before purchase.

“Build repeat-purchase routines”

Brands can assemble product routines or bundles around a shopper’s concerns and preferences, including routines intended for recurring monthly purchases.

“Improve support conversations”

Beauty support teams can consult quiz history and selfie results while answering product questions and recommending suitable items.

“Capture retail shopper preferences”

Retail experiences can use quiz flows and iPad-based engagement to collect shopper information and connect it with CRM systems.

“Segment follow-up campaigns”

Marketing teams can use quiz responses in CRM-based personalized remarketing and retargeting campaigns.

Frequently Asked Questions

How does the Selfie Quiz work?

Shoppers provide a selfie and answer questions about their preferences. Tangent says the selfie is used to assess facial characteristics, while the answers provide information about their needs.

How are product recommendations selected?

The shopper’s quiz answers are processed by Tangent’s AI models, which return a subset of products suited to those answers.

Which integrations are listed?

The pricing page names Klaviyo, Yotpo and Meta Pixel, and the customer-support solution describes an integration with Gorgias.

Can support teams use quiz results?

Yes. The Customer Support Plus dashboard displays shoppers’ past quiz data, selfies and results so teams can tailor advice and product recommendations.

Is there a Shopify option?

Tangent lists a free Shopify app called Tangent: Skin & Hair Analysis.

Quick Facts