Cookieless measurement
The tracking script writes nothing to a visitor’s device. Statable says it does not use fingerprinting or cross-site tracking, and identifiers are scoped to one site and change daily.
Statable
Freemium
Statable is a privacy-focused web analytics platform for measuring visitors, traffic sources, website behavior, goals, and funnels without cookies. It supports one-line installation, GA4 history import, Google Search Console, and EU-hosted data processing.
What is Statable?
Statable is a cookieless web analytics platform designed as a simpler alternative to Google Analytics. It provides a dashboard for visitors, sessions, pageviews, views per session, bounce rate, session duration, traffic sources, top pages, locations, browsers, operating systems, and devices.
The service can be installed with a small tracking script added before the closing head tag, with additional guidance for frameworks, WordPress, tag managers, and static sites. It can also import available historical data from a GA4 property through a read-only Google OAuth connection, so users can migrate without starting with an empty dashboard.
What can Statable do?
Core traffic reports
Review visitors, sessions, pageviews, views per session, bounce rate, session duration, trends, top pages, entry pages, and traffic sources in the dashboard.
Goals, events, and funnels
Measure conversions such as signups, downloads, and sales with goals and custom events, then use funnels to identify where visitors leave a multi-step process.
Audience and technology breakdowns
Explore visitor geography, including countries, regions, and cities, alongside browsers, operating systems, and device types.
GA4 migration and search data
Import available GA4 history through a read-only OAuth connection and connect Google Search Console so search queries can be viewed alongside other traffic data.
Sharing and automation options
Create embeddable widgets for live users, top countries, visitor maps, and a 3D globe. Documentation also lists public dashboard sharing, a Stats API, a CLI, n8n, and MCP connections for AI assistants.
Use Cases
“Website performance monitoring”
Owners of content sites, company sites, or online services can check traffic trends, top pages, sources, and visitor technology without assembling a large report set.
“Conversion analysis”
Teams tracking registrations, downloads, purchases, or other defined actions can configure goals and custom events, then use funnels to locate drop-off points.
“GA4 migration”
Organizations moving away from Google Analytics can connect a GA4 property and bring available historical data into the Statable timeline before changing their reporting workflow.
“Privacy-conscious measurement”
Sites that want analytics without cookies can use Statable’s cookieless script and its documented handling of IP addresses, Do Not Track, and Global Privacy Control.
“Public traffic displays”
Publishers, projects, and site operators can embed live user counts, country rankings, maps, or a globe when they want to show selected audience information publicly.
Frequently Asked Questions
How is Statable installed?
For a standard site, add Statable’s tracking script before the closing `head` tag. The documentation also covers Next.js, Nuxt, React, Vue, WordPress, Google Tag Manager, and plain HTML or static sites. The WordPress option is an official plugin.
Does Statable require an analytics consent banner?
Statable says its cookieless analytics does not write to the visitor’s device and therefore does not add an analytics consent banner. Its script checks for Do Not Track and Global Privacy Control; when either is present, the visit is not measured.
Can existing GA4 data be imported?
Yes. A user can sign in with Google, grant the read-only analytics scope, select a GA4 property, and import available history. The import does not overwrite data Statable has already collected.
What does Statable count toward usage?
The monthly total combines pageviews and custom events across every site in the account. Outbound link clicks and file downloads recorded by the standard script, events marked with `data-statable-event`, and events sent through the API count; time on page does not.
Does Statable support multiple websites?
The pricing page states that plans include unlimited websites. It also lists site members, goals, custom events, funnels, filters, saved segments, and embeddable widgets as included capabilities, although the exact team-role details are documented separately.
Quick Facts
- Category
- Web analytics
- Primary purpose
- Website traffic, behavior, and conversion measurement
- Installation
- Lightweight script; official WordPress plugin also available
- Privacy model
- Cookieless tracking with daily, site-scoped identifiers
- Migration
- GA4 history import through read-only Google OAuth
- Hosting
- Data processed and stored in the EU, including Dutch infrastructure
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