# Quartile AI advertising optimization and managed campaign support for ecommerce brands. - Findings24: - Website: - Pricing: Freemium - Categories: AI Ad Management ## What is Quartile? Quartile is a retail media and ecommerce advertising optimization platform for businesses ranging from small sellers to enterprises. It combines AI campaign automation with dedicated account support to help brands manage advertising across marketplaces and other digital channels. The platform uses historical performance and real-time signals to analyze individual products and guide campaign decisions. Its granular approach includes campaigns organized by Amazon Standard Identification Number (ASIN). Strategists work alongside customers to review performance, plan campaigns, and identify opportunities across the purchase journey. ## What can Quartile do? ### Dynamic bidding and placement adjustments Adjusts bids using real-time data and automates Amazon ad placement changes by the hour to respond to changing performance. ### Cross-channel campaign optimization Supports Amazon PPC and DSP, Google Ads, Meta Ads, Microsoft Ads, and Instacart, with data integration between channels to inform optimization. ### Google Ads performance automation Segments Google campaigns by performance and makes automatic performance-based adjustments, reducing manual campaign management. ### Audience insights Uses Amazon Marketing Cloud alongside historical and real-time data to inform audience selection and campaign strategy. ### Amazon promotion management Coordinates promotions with advertising strategy, provides real-time promotional reporting, and offers playbooks for seasonal sales, launches, inventory clearance, and loyalty building. ### Competitive intelligence dashboard Within the promotion management offering, monitors competitor offers, pricing changes, and market trends in real time to inform promotional decisions. ## Use Cases ### Managing ads with a small team Small businesses can delegate routine optimization and work with a dedicated strategist, freeing internal resources while retaining regular performance discussions. ### Expanding beyond one advertising channel Brands adding marketplaces or advertising networks can coordinate their channel mix and use shared performance data to guide expansion. ### Planning Amazon product launches Sellers can align launch promotions with ad campaigns and assess how discounts contribute to product performance. ### Clearing seasonal or excess inventory Teams can use inventory clearance promotion playbooks, coordinated advertising, and competitor offer monitoring to plan targeted sales activity. ## Frequently Asked Questions ### What support comes with Quartile? Every customer receives dedicated account support, including a strategist backed by channel experts. The strategist actively manages advertising alongside the customer and meets regularly to review performance, adjustments, and campaign strategy. ### Is Quartile suitable for small businesses? Yes. Quartile has a small business offering that combines advertising automation with managed expert support. Its broader platform also serves enterprise brands. ### How can a business get started? Quartile offers a demo request and contact flow for businesses interested in discussing the platform and managed services. ## Quick Facts - **Product category**: Retail media and ecommerce advertising optimization - **Service model**: AI platform with managed advertising support - **Primary users**: Small businesses and enterprise ecommerce brands - **Reported scale**: Over 5,300 customers in more than 32 countries - **Website**: https://quartile.com