# Pocus Prioritize sales accounts, research contacts, and draft outreach with AI and connected customer data. - Findings24: - Website: - Pricing: Paid - Categories: AI Sales Assistant, AI Sales Outreach ## What is Pocus? Pocus is an AI sales intelligence platform for enterprise sales and revenue operations teams. It combines internal customer data with external buying signals to recommend which accounts to work, which people to engage, and which sales plays to run. Agents use a company's value propositions, ideal customer profile, and messaging frameworks to turn research into priorities and outreach drafts. RevOps teams can configure playbooks and review performance while reps work in Pocus or connected sales tools. ## What can Pocus do? ### Account research and signals Combine CRM records, call recordings, product usage, and external sources such as news, job postings, and 10-K filings for account and contact research. ### Natural-language scoring Define buying-intent, customer-fit, and account-health scores with natural-language input. Review plain-English explanations and peer-group comparisons. ### Contact recommendations Use organization maps and engagement heat maps to identify stakeholders. Waterfall enrichment adds contact information for outreach. ### Contextual message drafts Generate outreach using account intelligence and business context. Adapt the messaging agent to team frameworks and pass drafts to sales engagement tools. ### Configurable sales plays Customize plays for high-intent outbound, multi-threading, and re-engaging closed-lost opportunities. Reporting helps RevOps review what is working. ### Connected rep workflows Surface accounts and tasks in CRM and sales engagement platforms. The Chrome extension supports LinkedIn contact enrichment, research, and sequence enrollment. ## Use Cases ### Plan territory outreach Combine account fit and buying signals to focus prospecting time and prepare an approach relevant to each business. ### Broaden stakeholder engagement Review organization maps and engagement history when deciding which additional people to contact during a deal. ### Revisit lost opportunities Configure re-engagement plays that bring previously lost accounts back into rep workflows as their signals change. ### Prepare for meetings Ask about an account, recent conversations, or stakeholder sentiment to gather context before a customer meeting. ## Frequently Asked Questions ### Which systems can Pocus connect with? Pocus lists Salesforce and HubSpot integrations and bidirectional syncs, alongside other GTM tools. Its inputs can include authorized CRM, call, product, and external signal data. ### What does implementation support cover? Pocus offers GTM engineering support for configuring plays, adapting AI to the business, and improving workflows. Platform access and data connections are configured for the organization. ### How can a new team evaluate Pocus? The current website offers a waitlist and a product tour, with a demo route for discussing the platform. Access is arranged for your organization rather than promised as immediate self-service. ### How is platform access billed? Platform access is paid under the fees specified in an order form or customer account. The agreement defines the authorized users, service scope, and applicable billing arrangements. ## Quick Facts - **Primary users**: Enterprise sales and revenue operations teams - **Core outputs**: Account priorities, contact recommendations, sales plays, and message drafts - **Workflow access**: Web platform, connected sales tools, and Chrome extension - **Commercial access**: Paid platform access under an order form or account agreement - **Evaluation**: Waitlist, product tour, and demo request