Email, SMS, and web push campaigns
Create email and SMS campaigns together or separately, and use web push notifications as another customer touchpoint.
Omnisend
Freemium
Omnisend is an ecommerce marketing platform for creating and automating email, SMS, and web push campaigns. It helps online stores manage customer segments, lifecycle workflows, forms, and performance reporting in one place.
What is Omnisend?
Omnisend is an ecommerce marketing platform for managing email, SMS, and web push communication. It combines campaign creation, audience segmentation, forms and popups, automated customer journeys, and reporting so online stores can coordinate customer messaging from one platform.
Its core workflow is lifecycle marketing: teams can build visual, no-code automations for welcome messages, abandoned-cart recovery, post-purchase follow-up, and other customer journeys. Email, SMS, and push can be used together or separately, while conditions, delays, multiple messages, and split paths support more detailed workflows.
Omnisend also connects with ecommerce platforms and supporting business apps. The site lists more than 295 tested integrations, including tools for email capture, advertising, design, loyalty, shipping, reviews, and customer support. Plans include a free tier, paid options, and migration assistance.
What can Omnisend do?
Visual automation builder
Build no-code workflows by arranging messages, delays, conditions, and split paths in a drag-and-drop interface. Email, SMS, and push can be combined in one automation.
Audience segmentation
Create segments using customer behavior, purchase history, and engagement data so campaigns and workflows can target defined audiences.
Forms and popups
Create branded forms and popups to collect email addresses and phone numbers without coding.
AI-assisted marketing tools
Use AI features for campaign copy, form design and content, sending-time selection, reports and data insights, and product recommendations based on browsing and purchase behavior.
Performance reporting
Review sales, engagement, and campaign results, including aggregate comparisons between email and SMS performance and identification of stronger campaigns and workflows.
Use Cases
“Welcome new subscribers”
Use forms or popups to collect contact details, then start a welcome workflow that introduces the store to newly subscribed customers.
“Recover abandoned carts”
Create a multi-step journey that sends timely follow-up messages to shoppers who leave items in their carts, using conditions or channel changes where appropriate.
“Follow up after purchase”
Automate post-purchase communication for customers after an order, using the available email, SMS, or push channels in a single workflow.
“Coordinate targeted promotions”
Segment customers by purchase history, behavior, or engagement and send campaigns tailored to those audiences rather than using one broad list.
“Connect the marketing stack”
Sync data from supported ecommerce and business apps to build segments, trigger workflows, capture leads, support campaigns, and use information such as reviews or advertising audiences.
Frequently Asked Questions
What channels does Omnisend support?
Omnisend supports email, SMS, and web push notifications. Email, SMS, and push can be used together or separately, including within the same automation builder.
Can someone use Omnisend without coding?
Yes. The site describes drag-and-drop workflow creation and branded forms and popups that do not require coding.
What kinds of automations can be created?
The documented templates include welcome, abandoned-cart, and post-purchase workflows. Custom automations can also use multiple messages, delays, conditions, and split paths.
Does Omnisend offer a free plan?
Yes. The pricing page lists a $0 Free plan with no credit card required. It includes up to 500 emails per month, 250 contacts, and 500 web push notifications per month.
Can Omnisend help with migration from another platform?
Yes. Omnisend says its team can migrate contacts, data, segments, lists, flows, and templates, with the pricing page describing free migration and a five-day migration offer.
Quick Facts
- Category
- Ecommerce email and marketing automation
- Channels
- Email, SMS, and web push
- Automation style
- No-code drag-and-drop workflows
- Integrations
- 295+ tested apps listed on the integrations directory
- Free plan
- $0; up to 500 emails, 250 contacts, and 500 web push notifications per month
- Support
- 24/7 live chat and email support
Omnisend Alternatives
Salesforce Marketing Cloud
www.salesforce.com
Salesforce Marketing Cloud is a marketing platform for creating campaigns, managing customer journeys, personalizing experiences, and measuring performance. It supports B2C, B2B, and small-business teams through products that connect marketing activity with customer and revenue signals.
Holo
tryholo.ai
Holo is an AI marketing tool that turns a website or brand URL into ads, social posts, and emails for founders, marketers, and small teams.
ActiveCampaign
activecampaign.com
Marketing automation with email, AI campaigns, and cross-channel messaging
Mailmodo
www.mailmodo.com
Mailmodo offers AI-powered tools for writing, rewriting, and planning email campaigns, plus automation, templates, analytics, and integrations in one platform.
Behavly
behavly.io
Behavly is an AI follow-up email agent that tracks signed-in users’ product activity, builds behavior-based email paths, and drafts messages from each person’s actions. It is designed for teams that want to follow up with leads and users using their in-product behavior as context.
Mailmodo
mailmodo.com
Mailmodo is an AI email marketing platform for creating, automating, and optimizing campaigns with interactive AMP email elements and plan-based pricing. Teams can build emails, journeys, and engagement workflows without technical expertise.