Mercura

Mercura is an AI quote and order automation platform for distributors and manufacturers. Turn email, document, and voice requests into catalog matches, quotes, and ERP workflows.

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Overview

Mercura is an AI automation platform for distributors and manufacturers that focuses on quote and order handling. The site positions it around inside sales workflows where requests come in by email, document, or voice and need to be turned into accurate quotes or orders quickly.

Its core purpose is to reduce manual searching, matching, and data entry by using AI to read request details, find catalog products, suggest alternatives, and pass work into ERP and CRM-connected processes. The site also describes separate capabilities for specifications, voice calls, supplier requests, project tracking, and reporting.

Core capabilities

Specification and request parsing

Reads complex specs, tender texts, PDF, GAEB, and email requests, then extracts the relevant line items for quoting or order handling.

AI product matching

Matches requested items to catalog products, suggests compliant alternatives and accessories, and can prioritize higher-margin private-label options.

Voice agent workflows

Handles customer calls for quotes and orders through voice AI, including customer verification, price and discount lookup, and routing to a human when needed.

Email-to-ERP processing

Automates quote and order requests from email and exports them into CRM and ERP systems.

Enterprise integrations

Integrates with enterprise systems through REST API, SFTP, secure gateway, and listed connectors for SAP, Salesforce, Oracle NetSuite, Proalpha, D365 Sales, and Infor.

Operational support tools

Provides project tracking, supplier request handling, sales reporting, and product catalog enrichment for quoting teams.

Common use cases

Inside sales quoting
A distributor receives inbound quote requests and needs to turn them into accurate proposals faster by extracting requirements, matching catalog items, and sending the output into ERP-connected workflows.
Specification-led product selection
A manufacturer handling technical or tender-based requests can use the specification parser to read complex documents and find spec-compliant products or alternatives.
Voice-based customer service
A team taking customer calls for quotes or orders can let the voice agent verify the caller, capture requirements, and route only exceptions to a human representative.
Supplier request handling
Organizations that process supplier inquiries can use Mercura to assign suppliers, batch-send RFQs, and reduce duplicate request work.
Sales operations and reporting
Sales teams that need visibility into performance can use the reporting and project tools to track quotes, identify customer patterns, and review response efficiency.

Pros and Cons

Pros

Covers multiple request channels, including email, documents, and voice calls.
Supports product matching against catalogs and can suggest compliant alternatives and accessories.
Connects with common enterprise systems through API, SFTP, and listed ERP/CRM connectors.
Includes workflow support beyond quoting, such as supplier requests, project tracking, and sales reporting.
Describes human handoff for situations where automation should route work to a person.

Cons

The public pricing page is not available from the source set, so pricing structure cannot be confirmed.
The site does not provide detailed implementation timelines or setup requirements in the collected text.
Some capabilities are described at a high level rather than with full product limits or configuration detail.

FAQ

What does Mercura do?

Mercura is built to automate quote and order workflows for distributors and manufacturers. The source describes AI handling request intake, product matching, quote generation, voice calls, and exports into CRM and ERP systems.

Can Mercura connect to existing business systems?

Yes. The integration page says Mercura can connect with ERP, CRM, and ticketing systems through SFTP, secure gateway, or REST API, and lists systems such as SAP S/4, SAP ECC & R/3, SAP C4C, Salesforce, Oracle NetSuite, Proalpha, D365 Sales, and Infor.

How do requests enter the system?

The source shows Mercura handling requests from multiple sources, including PDF, GAEB, email, and voice calls. It then matches products, prepares quotes, and sends output into ERP-connected workflows.

What workflows can it support?

The product pages indicate Mercura can assist with specification matching, supplier requests, quote and project management, sales reporting, data preparation, and AI-assisted catalog research. They also describe human handoff when support is needed.

Is pricing publicly listed?

A public pricing page was not available from the source set; the pricing URL returned a page-not-found response. Based on the collected pages, pricing details are not published there.

Quick Facts

Category: AI quote and order automation
Primary users: Distributors and manufacturers
Request inputs: Email, PDF, GAEB, and voice calls
Integrations: SAP, Salesforce, Oracle NetSuite, Proalpha, D365 Sales, Infor, SFTP, secure gateway, REST API
Pricing: Not publicly listed in the collected source pages
Source domain: mercura.ai