# Medallia Experience management platform for AI-powered customer and employee insights - Findings24: - Website: - Pricing: Freemium - Categories: AI Marketing Analytics ## What is Medallia? Medallia is an experience management software platform built to unify customer and employee signals, analyze those signals with AI, and help organizations act on what they learn. The product positioning emphasizes customer experience, contact center experience, employee experience, and digital experience on a single platform. The source materials present Medallia as an enterprise platform that handles complex organizations, supports a broad range of signals and workflows, and includes AI-powered analytics, alerts, reporting, and closed-loop action. Its pricing model is based on Experience Data Records, which are defined as the data tied to a discrete interaction between a customer or employee and a company. ## What can Medallia do? ### Multi-signal data capture Medallia unifies customer and employee signals from sources such as surveys, speech, social signals, digital feedback, and video feedback so teams can work from a broader view of experience data. ### Experience analytics The platform applies AI-powered analytics across structured and unstructured data, including text, speech, acoustic, survey, and theme analysis, to surface trends and drivers in experience data. ### Embedded AI assistance Medallia AI includes features such as smart response, themes with GenAI, root cause assist, and intelligent summaries to help users move from insight to action more quickly. ### Action workflows and reporting Pricing materials show workflows such as automatic alerting, case management, and closed-loop feedback, along with personalized, role-based reporting and unlimited users. ### Security and self-service controls The pricing page also highlights security and self-service capabilities such as PII detection and redaction, sandbox environments, a developer portal, and an admin suite. ## Use Cases ### Customer experience programs Teams can collect and analyze customer signals from surveys, digital interactions, and other channels to identify friction points and opportunities across the journey. ### Contact center operations Contact center teams can use feedback, analytics, and alerts to spot issues, guide responses, and support closed-loop follow-up after interactions. ### Employee experience management Employee experience teams can gather internal feedback, detect themes, and surface drivers that help improve day-to-day working conditions and engagement. ### Digital experience analysis Digital and commerce teams can study online feedback and interaction signals to understand where journeys break down and where personalisation or process changes may help. ### Cross-functional action workflows Enterprise programs can use role-based reporting, AI summaries, and workflow automation to distribute insights to different teams and act on them at scale. ## Frequently Asked Questions ### What does Medallia do? Medallia is an experience management software platform used to collect and analyze customer and employee signals across channels, then route insights into alerts, reporting, and closed-loop workflows. ### Who is Medallia for? The source materials show Medallia used by enterprise teams across customer experience, contact center, employee experience, and digital experience programs. ### How is Medallia priced? The pricing page describes an Experience Data Record model instead of pricing by survey response volume or number of users. It is presented as annual tier pricing based on discrete interactions and includes analytics, workflows, and security capabilities. ### What does Medallia AI add to the platform? Medallia AI is embedded in the platform and supports text and speech analytics, themes discovery, root cause analysis, intelligent summaries, and AI-powered alerts. ## Quick Facts - **Category**: Experience management software - **Primary users**: Enterprise CX, employee experience, contact center, and digital experience teams - **Platform focus**: Unified experience data capture, analytics, alerts, and workflows - **Pricing model**: Experience Data Record (EDR) pricing with annual tiers - **AI**: Medallia AI with text, speech, GenAI, and root-cause features - **Source domain**: medallia.com