# Marsello Omnichannel loyalty and marketing software for retail and hospitality brands. - Findings24: - Website: - Pricing: Freemium - Categories: Marketing & Sales ## What is Marsello? Marsello is a loyalty and marketing platform for retail and hospitality businesses that sell through point-of-sale and eCommerce channels. It connects customer activity across those channels so businesses can run branded rewards programs, segment customers, and use loyalty data in email and SMS marketing. The platform combines loyalty, customer engagement, campaign tools, and performance reporting, with a core loyalty plan and advanced capabilities available in a higher plan. ## What can Marsello do? ### Omnichannel loyalty program Set up a branded points and rewards program for customers shopping in-store and online, with earning and redemption options such as purchases, referrals, discounts, fixed-value rewards, and free shipping. ### Customer portal and digital wallets Give customers a portal to sign up and engage with a loyalty program, with Apple Wallet and Google Wallet support listed on the pricing page. ### Segmentation and customer feedback Use RFM segmentation and feedback surveys to group customers by purchasing behavior and gather post-purchase input. Custom segmentation is included in the higher Loyalty Accelerate plan. ### Automated engagement Use loyalty automations for messages such as points earned, rewards unlocked, birthdays, feedback requests, and referral incentives. Advanced automation options include conditional splits and segmented audiences. ### Email and SMS marketing Run targeted email campaigns and automations using loyalty data. The marketing add-on also lists campaign scheduling, AI content suggestions, analytics, and SMS campaigns with loyalty-driven personalization. ### Reporting and integrations Review loyalty, feedback, email campaign, automation, and multi-site reporting. Marsello connects with POS and eCommerce systems, and listed integrations include Shopify, Lightspeed, Klaviyo, and Cin7. ## Use Cases ### Unify store and online rewards A retailer operating physical locations and an eCommerce store can connect sales channels to offer customers a consistent loyalty program and view activity across channels. ### Encourage repeat visits A hospitality business can award points for purchases and referrals, then issue reward or birthday messages to prompt customers to return. ### Target customer segments A marketing team can use RFM segments and loyalty activity to tailor email campaigns to different purchasing patterns rather than sending one message to the full database. ### Collect post-purchase feedback A business can automate feedback requests after a purchase and review survey results alongside loyalty and marketing reporting. ## Frequently Asked Questions ### Which businesses is Marsello designed for? Marsello is presented for retail and hospitality brands that use POS and eCommerce sales channels and want to manage loyalty and marketing together. ### What is included in the loyalty plans? Loyalty Launch covers core program tools, customer referrals, a customer portal, basic automations, RFM segmentation, feedback surveys, and reporting. Loyalty Accelerate adds capabilities such as VIP tiers, custom earn options, custom segmentation, points promotions and expiry, and advanced reward settings. ### Can Marsello send marketing messages? Yes. Email campaigns and marketing automation are available through the Marketing add-on. SMS campaigns are also offered as an add-on and are billed by credit. ### How can a business get started? The pricing page offers a 14-day free trial and a demo booking option. Marsello also says it can be installed from an add-on store. ## Quick Facts - **Category**: Loyalty and marketing platform - **Primary users**: Retail and hospitality businesses - **Sales channels**: POS and eCommerce - **Core workflow**: Loyalty programs, customer segmentation, marketing campaigns, and reporting - **Plans and billing**: Two loyalty plans; marketing and SMS are listed as add-ons - **Listed integrations**: Shopify, Lightspeed, Klaviyo, and Cin7