# MadKudu Prioritize accounts, research prospects and activate sales plays with account signals. MadKudu's sales-intelligence workflow now continues within HG Sales Copilot. - Findings24: - Website: - Pricing: Paid - Categories: AI Sales Assistant, AI Sales Outreach ## What is MadKudu? MadKudu is a sales-intelligence product acquired by HG Insights in 2025. Its account-research and prospecting workflow continues within HG Sales Copilot, which brings account signals, AI-assisted research and contact recommendations into a seller's daily work. Teams define their ideal customer profile, connect relevant data and use prioritized accounts and sales plays to decide whom to approach. Sales Copilot can be purchased as an individual module. CRM connection is optional for getting started; embedding the software in Salesforce or activating prospects in a sales engagement platform requires the relevant integrations and permissions. ## What can MadKudu do? ### Prioritize accounts with business context Combine account and engagement signals with an ideal customer profile based on target countries, industries and company sizes. Configure excluded profiles and important website pages to shape account views and playbooks. ### AI-assisted account research Aggregate account insights and engagement signals, automate account research and explore account context through conversational Account AI. ### Relevant contact recommendations Use AI-driven analysis to recommend and enrich contacts for each account and revenue use case. Optional Apollo, Cognism or ZoomInfo connections support contact discovery beyond the CRM. ### Activate configured sales plays After connecting Gong, Outreach or Salesloft, representatives can add prospects to flows or sequences from Copilot playbooks, activity views or the feed. ### Salesforce context and scoring Teams using the Sales Copilot & Scoring integration can embed sales context in Salesforce and write scores to Lead, Contact and Account records. Setup requires a Salesforce administrator, package permissions and CRM read/write access. ## Use Cases ### Prepare a targeted prospecting session Start from accounts matching the team's ideal customer profile, review account research and contact recommendations, then choose prospects for a sales play. ### Move research into outbound sequences Use a connected Gong, Outreach or Salesloft workflow to put selected prospects into the appropriate flow or sequence after reviewing their account context. ### Roll out a shared sales workspace Revenue operations teams configure personas, excluded profiles, key website pages and team roles so representatives work from relevant account views and playbooks. ## Frequently Asked Questions ### Do I need Salesforce to get started? No. Teams can begin with a prioritized account list filtered to their ideal customer profile. Salesforce embedding and scoring are optional and require an administrator, package installation and broader CRM read/write permissions. ### Can I buy Sales Copilot separately? Yes. The current HG offering allows individual Sales Copilot purchase as well as combinations with other HG modules. Plans are sized around licensed seats, credits and lead volume; specific access depends on the selected configuration. ### How do credits and contract terms work? Intelligence credits cover data exports, while AI action credits cover actions such as research briefs. Standard HG Copilots contracts run two years; a one-year term has a higher price, and quarterly billing carries an additional premium. ### Is there a free trial for the current offering? The current HG Copilots offering has no pilot or free trial. Choose the Sales Copilot module and the seats and usage needed for the team when arranging access. ## Quick Facts - **Primary users**: Sellers and revenue operations teams - **Core inputs**: Account data, engagement signals and an ideal customer profile - **Main outputs**: Prioritized accounts, AI research, contact recommendations and sales plays - **Current delivery**: HG Sales Copilot following the 2025 MadKudu acquisition - **Access requirements**: Licensed module; optional CRM and sales engagement integrations