Klaviyo

Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies email, SMS, WhatsApp, customer data, and analytics for consumer brands.

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Overview

Klaviyo is an autonomous B2C CRM and AI marketing platform for brands that want to manage marketing, service, analytics, and customer data in one place. The site positions it as a system for both record and action, combining a customer data platform, real-time signals, and AI agents to automate work across the customer journey.

Across the product site, Klaviyo describes support for email, SMS, RCS, WhatsApp, mobile push, reviews, and web events, along with marketing automation, customer service, and analytics. It also highlights K:AI Marketing Agent and K:AI Customer Agent, which can create campaigns, respond to questions, recommend products, and help teams act on customer data more quickly.

Core features

Omnichannel marketing

Run email and text campaigns, along with RCS, WhatsApp, mobile push, and reviews, from a single platform so customer activity can inform each send.

AI campaign creation

Use K:AI Marketing Agent to create launch-ready campaigns, flows, and sign-up forms from a URL, then continue improving them with new ideas and campaigns.

AI customer support

Resolve support questions, route conversations, and surface product recommendations with K:AI Customer Agent across SMS, web chat, and email beta.

Customer data platform

Build unified customer profiles from behavioral, transactional, and engagement data, and use real-time signals for segmentation and personalization.

Analytics and reporting

Track performance with pre-built and custom dashboards, attribution, funnel analysis, and recommendations to understand what drives results.

Integrations and APIs

Connect ecommerce, shipping, loyalty, advertising, and other systems through 350+ integrations and APIs, including real-time data syncs.

Common use cases

Omnichannel lifecycle marketing
Create email and text campaigns from a single customer view, then use real-time behavior to tailor messages across channels.
Campaign and flow setup
Let Marketing Agent generate launch-ready campaigns, automated flows, and sign-up forms from a URL, reducing setup time for new teams.
AI-assisted customer service
Use Customer Agent to answer questions, suggest products, and handle routine support interactions across SMS, web chat, and email beta.
Performance analysis and optimization
Build segments, dashboards, and attribution views to see which campaigns and channels are driving revenue and repeat purchases.
Data-connected automation
Connect ecommerce and business systems through integrations and APIs to sync customer, product, and order data into Klaviyo in real time.

Pros and Cons

Pros

Unifies marketing, service, analytics, and customer data in one platform.
Supports multiple channels, including email, SMS, RCS, WhatsApp, and mobile push.
Offers AI agents for campaign creation and customer support tasks.
Provides real-time segmentation, attribution, and reporting based on unified customer data.
Includes a free plan for getting started, plus paid and enterprise options for larger needs.

Cons

The site gives broad product coverage, but some channel and feature detail pages are only partially documented in the provided evidence.
The free plan is limited to 250 active profiles and 500 email sends per month, so higher-volume use requires upgrading.

FAQ

What is Klaviyo?

Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push in one system.

Does Klaviyo have a free plan?

Yes. Klaviyo offers a free plan with core features, while paid plans scale based on contacts and channel usage such as email and SMS. Enterprise pricing is also available.

What integrations does Klaviyo offer?

Klaviyo supports native integrations with ecommerce platforms such as Shopify, plus connectors for payment providers, CRMs, analytics tools, and messaging platforms. The site also calls out ChatGPT, Claude, and MCP options for agentic workflows.

Which channels does Klaviyo support?

Klaviyo supports email, SMS/Text, RCS, mobile push, WhatsApp, and web events, with those signals unified into a single customer profile.

How does Klaviyo support enterprise teams?

For enterprise brands, Klaviyo positions itself as a unified B2C CRM that combines data, execution, analytics, APIs, webhooks, SDKs, warehouse syncs, and dedicated support for larger-scale use.

Quick Facts

Category: B2C CRM / AI marketing platform
Platform type: Autonomous customer relationship and marketing platform
Primary users: B2C and ecommerce brands
Source domain: klaviyo.com
Pricing: Free plan available; paid plans and enterprise pricing also offered
Integrations: 350+ integrations and APIs