Omnichannel marketing
Run email and text campaigns, along with RCS, WhatsApp, mobile push, and reviews, from a single platform so customer activity can inform each send.
Klaviyo
Freemium
Autonomous B2C CRM and AI marketing platform for unified email, SMS, WhatsApp, data, and analytics.
What is Klaviyo?
Klaviyo is an autonomous B2C CRM and AI marketing platform for brands that want to manage marketing, service, analytics, and customer data in one place. The site positions it as a system for both record and action, combining a customer data platform, real-time signals, and AI agents to automate work across the customer journey.
Across the product site, Klaviyo describes support for email, SMS, RCS, WhatsApp, mobile push, reviews, and web events, along with marketing automation, customer service, and analytics. It also highlights K:AI Marketing Agent and K:AI Customer Agent, which can create campaigns, respond to questions, recommend products, and help teams act on customer data more quickly.
What can Klaviyo do?
AI campaign creation
Use K:AI Marketing Agent to create launch-ready campaigns, flows, and sign-up forms from a URL, then continue improving them with new ideas and campaigns.
AI customer support
Resolve support questions, route conversations, and surface product recommendations with K:AI Customer Agent across SMS, web chat, and email beta.
Customer data platform
Build unified customer profiles from behavioral, transactional, and engagement data, and use real-time signals for segmentation and personalization.
Analytics and reporting
Track performance with pre-built and custom dashboards, attribution, funnel analysis, and recommendations to understand what drives results.
Integrations and APIs
Connect ecommerce, shipping, loyalty, advertising, and other systems through 350+ integrations and APIs, including real-time data syncs.
Use Cases
“Omnichannel lifecycle marketing”
Create email and text campaigns from a single customer view, then use real-time behavior to tailor messages across channels.
“Campaign and flow setup”
Let Marketing Agent generate launch-ready campaigns, automated flows, and sign-up forms from a URL, reducing setup time for new teams.
“AI-assisted customer service”
Use Customer Agent to answer questions, suggest products, and handle routine support interactions across SMS, web chat, and email beta.
“Performance analysis and optimization”
Build segments, dashboards, and attribution views to see which campaigns and channels are driving revenue and repeat purchases.
“Data-connected automation”
Connect ecommerce and business systems through integrations and APIs to sync customer, product, and order data into Klaviyo in real time.
Frequently Asked Questions
What is Klaviyo?
Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push in one system.
Does Klaviyo have a free plan?
Yes. Klaviyo offers a free plan with core features, while paid plans scale based on contacts and channel usage such as email and SMS. Enterprise pricing is also available.
What integrations does Klaviyo offer?
Klaviyo supports native integrations with ecommerce platforms such as Shopify, plus connectors for payment providers, CRMs, analytics tools, and messaging platforms. The site also calls out ChatGPT, Claude, and MCP options for agentic workflows.
Which channels does Klaviyo support?
Klaviyo supports email, SMS/Text, RCS, mobile push, WhatsApp, and web events, with those signals unified into a single customer profile.
How does Klaviyo support enterprise teams?
For enterprise brands, Klaviyo positions itself as a unified B2C CRM that combines data, execution, analytics, APIs, webhooks, SDKs, warehouse syncs, and dedicated support for larger-scale use.
Quick Facts
- Category
- B2C CRM / AI marketing platform
- Platform type
- Autonomous customer relationship and marketing platform
- Primary users
- B2C and ecommerce brands
- Source domain
- klaviyo.com
- Pricing
- Free plan available; paid plans and enterprise pricing also offered
- Integrations
- 350+ integrations and APIs
Klaviyo Traffic Analysis
Traffic data is for reference only.
- Monthly Visits
- 6.4M
- Global Rank
- #5,409
- User Bounce Rate
- 28.7%
- Avg. Visit Duration
- 10:26
- Pages per Visit
- 12.5
- Domain Rating
- 90
Traffic Trends
| Jun | 6570584 |
|---|---|
| Jul | 7017414 |
| Aug | 6441422 |
Traffic Sources
Traffic analytics are not available yet.
Top Regions
Traffic analytics are not available yet.
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