# Impel AI Automotive retail AI platform for sales, service, marketing, and customer engagement. - Findings24: - Website: - Pricing: Paid - Categories: AI Sales Assistant, Marketing & Sales ## What is Impel AI? Impel AI is an automotive retail platform for dealerships, dealer groups, OEMs, agencies and specialty vehicle dealers. It connects customer interactions across marketing, sales and service through a shared AI foundation, dealer-configured strategy and unified customer data. Its tools support lead response, follow-up, appointment scheduling, human handoffs and vehicle merchandising. Connect relevant dealership systems and configure your brand, policies and customer journeys; available services and commercial terms are set in the order form. ## What can Impel AI do? ### 24/7 conversational engagement Chat AI handles sales and service inquiries and can schedule appointments. Available services depend on the retailer’s contracted configuration. ### Automated lead response and nurture Sales AI responds to leads, books appointments, and continues follow-up through SMS and email, including longer-term nurturing for prospects who are not ready to buy. ### Service customer engagement Service AI supports outreach, appointment scheduling and reminders for service customers. ### VIN-specific vehicle content Feature Tour presents videos, images, and plain-language explanations for more than 18,000 vehicle features from 50 OEMs, helping shoppers understand equipment and its value. ### Digital vehicle merchandising Merchandising offerings include 360 WalkArounds, video tours, Feature Tour and AI image enhancement. Choose the components appropriate to the dealership’s inventory presentation. ### Integrations and inventory coverage Feature Tour supports more than 150 provider integrations and new, used and certified pre-owned inventory. The wider platform connects dealership websites, CRM, DMS and scheduler systems. ## Use Cases ### Respond to dealership leads after hours Sales teams can use Sales AI to answer new inquiries, arrange appointments, and continue personalized follow-up by text or email when staff are unavailable. ### Answer shopper questions on vehicle detail pages Dealers can add Feature Tour content to vehicle listings so shoppers can explore specific features through video, images, and explanations before visiting the showroom. ### Book sales and service appointments through chat Retailers can use Chat AI to respond to website visitors' sales or service questions and schedule appointments without requiring a staff member to handle every initial interaction. ### Coordinate customer experiences across a dealer group Enterprise dealer groups can use the platform to coordinate interactions across rooftops and channels, with marketing and operational workflows managed across the group. ### Deliver manufacturer-aligned digital experiences OEMs and participating dealers can use configured brand tone, policies and merchandising content to maintain consistent digital experiences. Confirm the services covered by the retailer’s order form. ## Frequently Asked Questions ### Who is Impel designed for? The platform serves automotive dealerships, enterprise dealer groups, OEMs, marketing agencies, and specialty vehicle dealers. ### What does Feature Tour show shoppers? It provides VIN-specific videos, images, and plain-language explanations for vehicle features, which can be integrated where features appear on vehicle detail pages. ### Can Impel handle both sales and service inquiries? Yes. Chat AI supports sales and service questions and appointment scheduling. Available services depend on the retailer’s contracted configuration. ### What inventory can Feature Tour support? Feature Tour covers new, used and certified pre-owned vehicles. ### How are services purchased and renewed? Fees, covered services and the initial term are set in the order form, which controls conflicting terms. The standard agreement renews for an equivalent term unless cancelled in writing at least 90 days before expiry. Fees are generally non-refundable, subject to the agreement’s exceptions. ## Quick Facts - **Category**: Automotive retail AI platform - **Primary users**: Dealerships, dealer groups, OEMs, agencies, and specialty vehicle dealers - **Core workflows**: Marketing, sales, service, vehicle merchandising, and customer engagement - **Feature Tour content library**: More than 18,000 vehicle features from 50 OEMs - **Feature Tour integrations**: More than 150 provider integrations - **Website**: impel.ai