# ImageKit

Transform and deliver image and video assets, organize a shared media library, and create on-brand campaign variants for web, app, and marketing teams.

- Findings24: <https://findings24.com/products/imagekit>
- Website: <https://imagekit.io>
- Pricing: Freemium
- Categories: AI Image API, Video Tools

## What is ImageKit?

ImageKit lets developers optimize, transform, and deliver images and videos through URLs or APIs. Teams can organize visual assets in its DAM and use reusable banner templates to generate campaign variations in the UI or from a CSV. Media can be delivered from the built-in DAM or existing S3, GCS, or Azure Blob storage.

## What can ImageKit do?

### URL-based image delivery

Resize, crop, and overlay images with URL parameters. ImageKit can deliver AVIF or WebP for the viewer’s device, and the image API includes AI operations such as object-aware crops and background removal.

### Video streaming and playback

Create adaptive HLS or DASH streams from video URLs. The ImageKit player adds automatic subtitles, chapters, shoppable overlays, and viewer analytics.

### Digital asset management

Use the DAM to organize visual assets and generate tags or custom metadata from plain-English prompts. Optimized variants can be delivered directly from DAM assets.

### Template-based creative automation

Set master banner templates with brand fonts, colors, and locked layouts; edit variables in the UI or populate them from CSV. Generated variants are saved to the media library.

## Use Cases

### Responsive site imagery

For web pages and apps with different layouts, resize and crop images through URL transforms and serve AVIF or WebP according to the viewer’s device.

### Video playback on a website or app

For sites and apps with video playback, add adaptive HLS or DASH streaming to video URLs and use a player with automatic subtitles and chapters.

### Preparing campaign images

Use smart crops, background removal, or generative fill to adapt source images to different campaign placements before delivering them.

### Generating branded banner batches

Create a template with fixed branding, then vary text, products, prices, or images manually or with CSV input. Save the resulting campaign banners to the DAM.

## Frequently Asked Questions

### How does image delivery work?

Add transformation parameters to an image URL to resize, crop, overlay, and optimize it. ImageKit automatically serves AVIF or WebP for the viewer’s device and provides 50+ URL-based transforms.

### Can ImageKit use existing cloud storage?

Yes. ImageKit can deliver optimized media from its DAM or from S3, Google Cloud Storage, or Azure Blob storage, using its APIs, SDKs, and native integrations.

### What does the Forever Free plan include?

Forever Free costs $0 per month and includes 20 GB monthly bandwidth, 3 GB of DAM storage, two users, 500 monthly video units, and 650 monthly extension units. AI-powered operations and Creative Automation exports have monthly limits.

### What do paid plans cost?

For Complete Media Processing + DAM, Lite is $9 per month plus pay-as-you-go and Pro is $89 per month plus pay-as-you-go. Lite includes 40 GB bandwidth and 10 GB DAM storage; overages are billed by usage. Enterprise limits are custom.

## Quick Facts

- **Product type**: Image and video processing, delivery, and asset management
- **Core workflows**: Image API, video API and player, DAM, and creative automation
- **Primary users**: Website and app developers, marketing teams, and creative teams
- **Integration options**: URL transforms, APIs, SDKs, and existing S3, GCS, or Azure Blob storage