# HockeyStack B2B revenue analytics and attribution for marketing, sales, and RevOps teams. - Findings24: - Website: - Pricing: Freemium - Categories: AI Marketing Analytics, Analytics & BI, Marketing & Sales ## What is HockeyStack? HockeyStack is a B2B revenue data platform that connects marketing and sales activity with pipeline and closed-won deals. It brings information from across a company's go-to-market tools into chronological account journeys, helping revenue teams understand how interactions contribute to commercial outcomes. Its Atlas data foundation ingests data from CRMs, marketing automation platforms, advertising platforms, website activity, and data warehouses. Atlas merges identities across sources and applies company-specific funnel definitions. Teams can then explore that information through attribution reports, dashboards, account intelligence, and AI recommendations. ## What can HockeyStack do? ### Buyer journey tracking Combines online and offline interactions into account timelines, from the first anonymous touch to a closed-won deal. Cookieless website tracking captures activity beyond CRM records. ### Multi-touch attribution Lets teams switch attribution models and compare them side by side to examine how each model assigns credit to channels and touchpoints. ### Lift and incrementality reports Compares exposed and unexposed accounts to assess campaign impact on conversions, including programs such as events and content. ### Custom reports without SQL Supports reports and dashboards built around business-specific attribution models, scoring weights, campaign groupings, and exclusions. ### Two-way data syncing Syncs with CRMs, advertising platforms, and warehouses. Teams can send conversion and attribution data back to source systems to inform optimization. ### AI recommendations AI agents surface forward-looking recommendations and next actions for account segments using unified go-to-market data. ## Use Cases ### Allocate marketing budgets Marketing leaders can compare channel contributions to pipeline and examine the deals behind performance reports when deciding how to distribute spending. ### Evaluate events and content programs Demand generation teams can compare conversion outcomes for accounts exposed to a program against unexposed accounts, especially for activities with low volumes but potentially high impact. ### Prioritize sales outreach Sales leaders can use account intelligence, buyer activity, and account and lead scoring to focus outreach on relevant accounts with context from prior interactions. ### Align revenue reporting GTM operations teams can apply shared funnel definitions to consolidated data and give marketing and sales a common basis for performance reviews. ## Frequently Asked Questions ### How is HockeyStack priced? HockeyStack offers custom-built plans and states that startup pricing is available. Plans include integrations, hands-on success support, custom setups for complex data environments, and real-time ROI and performance reporting. ### Do users need SQL to build reports? No. HockeyStack supports custom reports and dashboards without SQL, including adjustments to attribution models, scoring weights, campaign groupings, and exclusions. ### What onboarding and support are included? The pricing page lists hands-on support from the success team and custom setups for complex data environments as included in every plan. ### How can teams explore the product before purchasing? HockeyStack offers a live preview and product tour, along with the option to book a demo. ## Quick Facts - **Product category**: B2B revenue analytics and marketing attribution - **Primary users**: Marketing leaders, sales leaders, GTM operations, and RevOps teams - **Data foundation**: Atlas - **Website**: https://hockeystack.com